The FedEx Logo
Started by a young entrepreneur in 1971, FedEx was once just a tiny delivery company. Now delivering millions of packages every year, FedEx has grown to become a powerhouse in the world of home delivery. Delivering packages for every holiday or sale imaginable, this Fortune 500 Company is showing no signs of slowing down.
One factor that has always worked in the favor of this company is the distinctive look of their logo. People from across the world are sure to see the logo on a truck going past or delivering a much-anticipated package to their door. This kind of brand recognition is incredibly important for any company. It ensures that people are being exposed to it on the roads or when they are happily anticipating a package. This in turn creates a positive reinforcement of the power of the FedEx brand. Anyone who seeks to create their own branding empire should, in turn, consider the history of the famous FedEx Logo.
Logo#2-The Hidden Symbol
Why the Logo Works
The FedEx logo manages to work on a number of levels. Its first logo sought, and succeeded, in capturing a lot of government work. This made a huge difference in the profits of the company, propelling them to the top. They then followed up on that success by introducing a very clever logo that had quite a bit of hidden depth within in.
Also, FedEx has worked hard to become an international presence increasing their brand awareness across the world. This, in turn, has helped them to thrive in both the U.S. and overseas creating a very powerful and profitable company.