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Discovery Logo: The Evolution of The Famous Globe

It’s hard to find a person who hasn’t watched the Discovery channel at least a few times in their life. Over 35 years, the company has redesigned its corporate image as many as 9 times. Read on to find out how Discovery has managed to stay loyal to its visual concept. 

  1. About the first Discovery logo
  2. Logo evolution
  3. How would Discovery logo look like if it were made in Logaster?

About the first Discovery logo

The Discovery channel was launched in 1985. Its first black and white logo featured the world map, with “The Discovery Channel” written in the Gill Sans font. The emblem reflected the company’s ambition to explore new things and share exciting discoveries with the audience.  

The 1st Discovery logo
Source: by logodix

Two years later, the TV channel switched to a new branding idea. Now the logo featured a semicircle that looked like the rising sun. The brand name was written in a beautiful typeface called Aurora Bold Condensed. The font served the brand all the way till 2008.

The 2nd Discovery logo
Source: by nocookie

Logo evolution

In 1995, it was decided to get rid of “the” in the brand name. Also, the company added the globe beneath the words “Discovery Channel”. The emblem was painted violet and blue. Five years later, the color palette was changed to blue and black.   

Seven years later, the TV channel debuted a new brand identity. For it, graphic designers used the modified version of the Gotham typeface. The word “channel” became practically invisible, while the globe was merged with letter D. Starting from 2013, the monogram was often used as a standalone icon. The brand designed 6 versions of the globe for different programs and platforms, including Earth, ice, fire, gold, water, and metal. A couple of years later, to enhance the visual message, the monogram was put inside a circle.  

In 2019, the public saw a new corporate style of the Discovery channel. The iconic globe was made flat and put in the center of letter D. Also, the emblem got a new striking font, Sharp Sans Extra Bold. Now the design was easy to recognize in any size. 

How would Discovery logo look like if it were made in Logaster?

How would Discovery logo look like if it were made in Logaster?
How would Discovery logo look like if it were made in Logaster?

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Final thoughts

The now legendary Discovery globe conveys the noble mission pursued by the Discovery channel, which is to bring the world to people’s homes. Simple yet powerful, the Discovery logo is easily adapted for different purposes and scenarios.


Leading SEO specialist at Logaster. Studies the emergence and growth of promising online brands. Knows how to attract new clients and gladly shares his expertise with the audience.

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