A logo is the visual representation of a company, group, organization, or entity. It is usually the first thing that people encounter so it is important that your logo makes a great first impression, helping you establish the kind of brand identity you want. Since a logo is very important, you have to spend ample time with the design logo process. Keep in mind that a logo is there to inspire trust, admiration, and recognition for your brand. It is not just a mark that is associated with you.
What makes an effective logo?There are different principles that guide the design logo process so you can come up with an effective logo. In Designing a Logo, take care to:
- Make it simple. The simpler a logo is, the easier it is to recognize and remember. It is fine to go for something unique or unexpected but it must never be overdrawn.
- Make it memorable. When a logo is simple, it’s so much easier to make it memorable. And one of the ways by which you can make your logo memorable is by making it appropriate. You can make a logo appropriate by sticking to themes that would be suitable for your brand.
- Make it timeless. Your logo represents the very core of your brand, your identity. Your identity will root your brand so it could stand the test of time. The same should be true for your logo as well. No matter how many years may have passed, it has to be able to stay relevant in order to keep up with your brand.