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Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser’s website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout.

Affiliate programs: terminology and the essence

Once again about definitions:

  • advertiser, company, service, website is an author of the affiliate program;
  • affiliate is a partner promoting referral link;
  • referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.).

Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser (see below). There are affiliate programs with pay-per-view ads and clicks, but they are in the minority.

First of all, affiliate programs are interesting to owners of their own sites. But ordinary users can also earn on them. You can advertise the site, products and services of the advertiser by placing a referral link in your own account in the social network, as a signature on the forum, etc. Any method is acceptable, as long as it is not associated with spam. Manipulations are easy to detect. In this case, the affiliate loses his status and, as a consequence, earnings.

Types of rewards in the affiliate program

Note: all terms, payment rules, interest and amounts are specified by the advertiser in his affiliate program. Before starting work, you need to focus exclusively on them. There are three main types of payments in affiliate programs:

  1. For sale (the second name – for the transaction). The official designation is PPS (pay per sale). The affiliate promotes the referral link on his website or account. Each user (they are called referrals), who followed the link and bought the goods, brings a percentage of the sale to the affiliate. The amount is set by the advertiser and specified in the terms of cooperation. According to this principle, the affiliate program from the Logaster service works. It offers a fixed percentage on each purchase and is suitable for affiliates whose audience is small businesses, bloggers, etc.
  2. For action (for leads). Officially called PPL (pay per lead). The advertiser sets the target action option. This can be a link, registration on the site, subscription to the newsletter, etc.
  3. Multilevel affiliate earnings. The scheme looks something like this: users follow the referral link posted by the affiliate and also become affiliates.   They earn on the program, receive commission — and part of the funds goes to the affiliate, by whose link they registered. The principle is very similar to the pyramid, but people really earn on it.

As already mentioned, pay-per-click (PPC) and pay-per-view (PPV) options are less common. In the first case, the affiliate places materials on which users click and go to the advertiser’s website. In the second case, each thousand views is paid, excluding transitions and other actions of referrals.

Referral program: concept and types

The referral program in the classical sense is not based on the principle of cash reward, but on involvement. If the motivation tool is only payment, such a program is called affiliate. Main types of existing referral programs:

  1. One-sided. The user recommends a product or service to his environment and receives bonuses, branded gifts or other options of non-financial motivation.
  2. Double-sided. Option with obvious benefits for the advertiser and the affiliate. For example, for attracting new referrals the affiliate receives points that can be exchanged for the purchase of a premium subscription. Referrals also do not lose — they receive a free premium access for a month for registration on the affiliate link. This is an example of a scheme. The options may be different, but the principle of “it’s a win-win” should remain.
  3. Social interaction. A model of interaction based on attracting referrals through social networks.
  4. B2B. Referral programs are relevant in an environment that covers only business representatives. Example of a scheme: the online store offers when buying goods to register for a referral link and get additional service from a partner company. For example, when selling a vacuum cleaner, you can promote a referral link to a store that sells filters and other accessories.

What is the difference between a referral and an affiliate program (except for types of compensation for link promotion)? Referral affiliate programs are more suitable for promoting popular products and companies that are well known in the market. Psychological benefit in this case is equivalent to material. Affiliate programs are more recommended to companies that are just conquering the market or offering new products/services. In such cases, affiliates will be motivated to promote links.

Traffic sources for affiliate programs

To promote a referral link, it is important that the product or service is of interest to the target audience of the affiliate (visitors to its website, subscribers of the page in the social network, etc.). Geography, age, material condition, interests of the audience are important. For example, if the advertiser is a restaurant in Moscow, it is useless to promote a link to it to the residents of Warsaw.

In general, traffic for affiliate programs can be divided into two large categories:

  1. Targeted. Visitors who came to the site on the target search query. For example, looking for refrigerators and came to the site for the sale of refrigerators.
  2. Non-targeted. Visitors who accidentally got to the site and are not interested in the proposed products and services.

It is obvious that targeted traffic is valued in affiliate programs, since the ultimate goal of the program is to sell or otherwise stimulate the audience. Where to look for targeted traffic? Its main sources are:

  • search engine;
  • advertising (teaser, contextual, banner);
  • E-mail newsletters;
  • social networks;
  • articles.

All these sources are legal. While the rule of many affiliate programs prohibits the ways of “cheating” in the form of clickunder and other examples of “black marketing”.

How to promote the affiliate program

Brief recommendations for effective promotion of referral links:

  • place a link with a description on the site. Take advantage of the advertiser’s product or service or show an example of such use;
  • write a post or article that is interesting for your audience and can cause a desire to go to the referral link;
  • download the materials offered by the advertiser (forms, banners) and place them on the site: on relevant topic or key pages;
  • recommend personally. If your visitors or subscribers are people who are most suited to the proposed product, recommend it in no uncertain terms — just tell them what benefits it will give them;
  • write in social networks — prepare a post or leave a comment in the special interest community (if allowed by the rules);
  • organize your newsletter. If you have a sufficient base of active subscribers, send a link in an email, accompanied by a story about the benefits and advantages;
  • write a guest post: content which is of interest to readers where the referral link is simply referred to;
  • create a landing page. Develop a one-page, which aims to stimulate following the link with the desired action of advertiser;
  • shoot a promo video. Video format is the leader of modern content. In the video you need to describe the benefits of the product or service, and leave a referral link in the description of the video;
  • cooperate with CPA-affiliate programs. This is the name of specialized advertising networks that help attract referrals.

Secrets of working with affiliate programs

In fact, there are no “magic” ways. The secret lies in one’s own ability to interest the audience, to stimulate it to the necessary actions. For example, you can promote services and products that an affiliate is associated with as part of his professional responsibilities. Then he can recommend as an expert. And the audience trusting his expertise will actively follow the referral link. You can use a combination of several methods (for example, banners and emailing). It is important to become a referrer of services and products that the affiliate trusts personally.

Ways to earn money on affiliate programs

Let’s consider the options for making a profit by promoting affiliate links for everyone: from site owners to regular users.

Earnings on affiliate programs without a website

If you do not have your own blog or website, you can earn on affiliate programs through such sources:

  • own profile in social networks or own special interest page (group, community);
  • guest posts in blogs, information resources or groups of social networks;
  • comments on blogs, forums, communities and special interest sites;
  • articles and press releases for websites and publications with free placement;
  • Emailings subject to legally compiled database of addresses.

Earnings on affiliate programs without investments

The sources listed in the previous paragraph are relevant. Writing comments, posts and guest materials does not require any investment, except for the cost of your own time. As platforms for comments and posts, you should choose resources/communities where the interested audience is concentrated. Relatively speaking, it is better to promote the referral link of the toy store on the forum of young mothers than in the community of anime lovers.

Earnings on CPA affiliate programs

CPA networks are intermediaries between advertisers and all those who wish to promote referral links and receive commission for referrals’ transitions and actions. Convenient platforms allow you to quickly find services and stores: you can search by subject, commission amount, conditions. All processes are usually carried out through the control panel of the CPA network: the choice of the advertiser, statistics of actions on the link, commission accrual, etc. On the one hand, it is convenient. On the other — the commission is lower (the site takes part of it for its services). If you use little-known networks, there is a risk of unstable accruals of payouts.

Earnings on affiliate programs of info products

Info product means any content, resource and other object that carries valuable information or service to the audience. It can be a blog, a website with training courses, a service for generating logos and much more. Usually the owners of info products create their own affiliate programs and often offer affiliates ready-made materials for promotion (banners, articles, etc.). It is necessary to promote the referral link to the info product to the interested audience. One of the ways is personal experience of using the product.

Earnings on White Label products

White Label is a partnership model which allows you to place your brand name on a product or service produced by another company. Since you brand the WL product with your own logo, company name, etc., your customers start associating the product with your business. If you choose to resell the WL product, you’ll get 100% of profits. If, however, you’re selling access to the WL solution, you’ll get paid for each customer who clicks a link (or button) on your site, goes to the WL provider’s site, and makes a purchase there.

Some common examples of White Labeling in action include coupons, cash back offers, affiliate links, and various online services. If your customers might be interested in logo design, you can’t miss a chance to benefit from Logaster’s White Label license by adding a smart logo maker to your site.

With White Labeling, you no longer need to invest time and money into developing a product yourself. Instead, you can earn a passive income, boost your brand awareness, grow your product selection, and strengthen your customer loyalty. The WL model has one flaw, though. You can’t make changes to the product you’re selling. This applies to every aspect of the product, including its idea, technical characteristics, design, etc. To avoid dealing with low-quality products, be sure to only partner with established companies with an integral approach to doing business.

Top affiliate programs for 2020

Earnings on affiliate programs begins with the selection of a suitable program and registration. In most cases, after registration affiliates get access to the control panel where they can use the tools, receive data on statistics, the amount of accrued funds. Let’s consider the most interesting modern affiliate programs.

Definitions to be mentioned in this section:

  • traffic means the number of visitors to the site for a given period of time;
  • hold means a fixed period of time when the referral is obliged to take an action;
  • ROI means affiliate’s income or loss level;

Logaster affiliate program: conditions, earnings

Logaster is an online designer to create a corporate identity having several million customers around the world. The service helps companies turn into brands. And for people who are ready to promote the services of the designer, Logaster offers a profitable referral program.

The essence is simple: you need to register in the affiliate program, get a referral link and place it on a suitable site (your own website, social network page, forum profile, etc.). In the affiliate program control panel you can track transitions, actions and earned commission. When the minimum amount is accumulated, it can be withdrawn to the card.

Logaster offers the following conditions to its affiliates:

  • high commission — 30% of the amount of the paid order of the customer who followed the referral link;
  • ready-made marketing materials — the service provides prepared texts, pictures, banners and videos;
  • multilevel partnership (sub-partnership). 3% commission of the order amount of the customer who has followed the referral link promoted by your affiliate;
  • $5 welcome bonus for registration in the affiliate program;
  • the optimal amount for withdrawal — from $15 on the affiliate account;
  • convenient ways to pay the commission (to choose from).

The principle of Logaster affiliate program is simple: to register in a couple of minutes, read the detailed instructions, select the appropriate marketing materials and start distributing them. As soon as the referral clicked on the link, made and paid for the order — the affiliate will be charged 30% of the amount.

Affiliate programs of online stores

Affiliate programs of online stores (the second name — commodity affiliate programs) are consistently included in the ratings of the most popular. The reason is the active growth of the online sales market and the great prospects of this direction. Hundreds of online stores offer their own affiliate terms. Therefore, it is easy to find suitable products for promotion, price categories and terms of cooperation. The most common categories of goods in affiliate programs stores — clothing (and, in particular, t-shirts), watches, accessories, food, furniture, goods 18+.

Affiliate programCash rewardHold
Amazonbetween 1% and 10%24 hours
eBay50-70%4 hours for “buy it now” items, 10 days for auction items
Target1-8%7 day
Hammacher Schlemmer Commission8%30 days
Spocket Commissionbetween 20% and 30%90 days 

Earnings on AliExpress affiliate programs 

Several tens of millions of goods and affiliate deductions up to 50% — these are the average conditions for affiliates of the popular Chinese trade aggregator. The cheaper the product — the higher is the commission for referrals. Products of high price category (such as smartphones) usually bring affiliates 3-6% of the cost. There is an official affiliate program, as well as affiliate intermediaries. One of the advantages of working with the latter is the Russian language interface.

Affiliate programAverage interest rate
Official AliExpress affiliate program8

Affiliate programs for Instagram

Having over a billion users, Instagram is literally created for affiliate marketing. Brands are interested in working with partners with an average of more than 2 thousand followers. An active audience without empty accounts and other cheats is important for successful earnings. In this regard, an ordinary blogger can be more successful than some “celebrities” of the social network. 

Affiliate programAverage interest rate/fee rateHold, days
Amazon Associates10%180
CJ Affiliate$50

Affiliate programs with payment for registration

The number of referrals who register on the site or subscribe to the newsletter is much higher than those who leave and pay for orders. Therefore, affiliate programs that pay for the action in the form of registration, give though small, but stable option of earnings. The registration action is the lowest paid in the CPA category.

As advertisers in affiliate programs with payment for registration are:

  • online dating services;
  • social networks and forums interested in audience growth;
  • info sites;
  • aggregators of coupons and discounts;
  • cashback services;
  • auctions and bulletin boards.

Gaming affiliate programs

Advertisers are ready to pay for registration, installation of game applications, game achievements of offers and other types of activity (for example, replenishment of the account in the system, purchases). Promotion of referral links is justified only for a niche audience interested in such topics. For example, a blogger writing on the topic of online games can become an affiliate.

Affiliate programFee rateHold, days
Astro Gaming5%180
10-20% on software, 3% on other products30
Gamefly $15 per trial sign-up, 5% for new games, 10% used games

YouTube affiliate programs

YouTube has its own affiliate program. The system includes a commission for the views of the author users’ videos. In 2019, the requirements have tightened, and the owners of large channels with a stable growth in views and subscriptions (at least 100 subscribers and 4 thousand hours of views per year) can count on payouts. You can also use your own channel to promote referral links to other affiliate programs, taking into account the interests of your audience.

Movavi is an organization that provides professional software for photographers and videographers. It has an attractive affiliate program for channel owners. Starting margin is at least 40% of each commission. The company is known for its secure transactions. Given the popularity of Movavi programs, it’s easy to find buyers: for example, video bloggers, who begin their careers, are interested in such products.

Nintendo Creators program was created for gamers. Partners are encouraged to make unique (copyrighted) videos about Nintendo. The company will receive profit for this and share the commission. Payments go through PayPal. An entire channel or certain videos can participate in the affiliate program. Advertising revenue is between 70% for the channel and 60% for individual videos.

Amazon is the main affiliate program for active YouTube users. It is very easy to join. Simple and free terms, lack of moderation – these are the things partners need, including many newcomers among them. You can independently choose product groups for promotion from the database of the affiliate program . The amount of revenue is up to 10%. The most popular categories are gadgets and equipment, clothing,and cosmetics. Moreover, it is not necessary to directly mention them in the video. For example, you can appear in the frame wearing clothes you promote.

The affiliate programs for tourism and travel

There are a lot of tourist affiliate programs, as this niche is in demand and diverse. For convenience, you can divide popular affiliate programs into special interest categories:

  • affiliate programs for the sale of tickets. All those that have tourist traffic can act as affiliates: travel bloggers, travel agencies, guides, etc.
Affiliate programCash rewardPayoutsTechnologies
Aviasales1,3-1,8%WM, Paypal, ePayments, transferencia bancariaAPI, WL, Mobile SDK
Skyscanner0.50$ per clickWM, PaypalAPI, WL
OneTwoTrip2%WebMoney, tarjetaAPI, WL
  • affiliate programs for car rental — most of them are ready to work with traffic from any country in the world;
Affiliate programCash rewardPayoutsRental stores
AutoEurope10% of the bookingWM, Paypal, ePayments, bank account20 000
MyRentacar60% of income No data available
  • affiliate programs of hotels are one of the most profitable programs thanks to the high average check and a decent commission for paid reservations: 3-7%;
Affiliate programCash rewardPayoutsTools
Hotellook4-5%WM, Yandex.Money, Paypal, ePayments, bank accountAPI, WL, Mobile SDK + 10 tools
Booking.com4%Links, banners, forms
Agoda3-5%Paypal, bank accountLinks, banners, forms
Hotels.com4.92Yandex.Money, WebMoney, bank accountLinks, banners, forms
  • insurance affiliate programs — allow you to earn on attracting referrals interested in registration of mandatory insurance (CMTPL (OSAGO), VZR (foreign travel insurance), etc.);
Affiliate programCash rewardPayoutsHold, days
World First20%WM, Paypal, ePayments, , bank accountUnknown
travelinsurancecenterUp to 25$WM, Paypal, ePayments, , bank accountUnknown
Allianz$12-25 per saleWM, Paypal, ePayments, , bank account45
Travelex Insurance Services$17 per saleWM, Paypal, ePayments, , bank account45
Roam Right15%WM, Paypal, ePayments, , bank account365 days
  • affiliate services for the sale of bus tickets;
Affiliate programCash rewardPayoutsRegion
GoEuro3.4% or EUR 0.26 per clickWM, Paypal, ePayments, bank accountEurope
BusOnlineTicket.com5%WM, Paypal, ePayments, bank accountCIS, Europe
Omio3.4% and 0.26 EUR commission on online leads WM, Paypal, ePayments, bank accountCIS, Europe

Affiliate programs for finance

There is a large number of investment and financial niches. The financial sector has thousands of services and products. Almost all people use bank accounts, get loans, or pay with credit cards. Many are involved in investments: from participating in crowdfunding programs to buying shares. It goes without saying that companies operating in this niche spend billions on attracting and retaining customers, and increasing brand awareness. Most marketing budgets provide funds for affiliate marketing

Affiliate programFee rateHold, days
Capitalist Exploits50%365
Kabbage$250 per qualified lead
Invoice Ninja50%
Cheapflightsfrom $0.45 per click/session
Momondofrom $0.65 per click/session

Real estate affiliate programs

Mostly advertisers are companies that provide services in the field of real estate or own thematic information products. The category is characterized by a high average check and large commissions. However, the number of confirmed actions is quite low.

Affiliate programFee rateHold, days
Real Estate Express25%100
All Things Real Estate20%30
Property M.O.B.25%30
Lex Levinrad50%180
House Plan Gallery15%365

Bank affiliate programs

Banks are ready to share commissions for the confirmed issue of a credit card or card for payments, account registration, a confirmed application for a consumer loan, etc. Sometimes the amount of payout depends on the established percentage of the client’s turnover on the card. Some banks offer affiliate payouts for the promotion of insurance services, deposits, etc.

Affiliate programFee rateHold, days
CIT Bank$100 per lead30
Checks Unlimited20%120
Count About50%180
Deluxe Business Products8-30%60
Personal CapitalUnlisted30

Credit affiliate programs

As already mentioned, these affiliate programs are included in the category of financial. Affiliate loans often offer not only banks, but also microloan companies. In different countries, the number of people interested in loans varies from 30 to 80%. This means that partners have a large audience of people interested in these services. Credit organizations actively develop affiliate programs. This is one of the main ways of the client network development for them.

Affiliate programFee rateHold, days
Capital Bank25% for the created account30
Experianfrom $10045
TransUnion$20 per 7-days trial, $45 for a prepaid product
American Expressfrom $100Vary
Indigo Platinum MasterCard5%Vary
Credit Assistance Networkfrom $195365

Affiliate programs for training

The owners of information products, services for the preparation of student and scientific papers, private educational organizations act as advertisers. affiliate programs can be combined with othe For example, a person interested in buying a ticket may be attracted by a referral link to language courses.

Affiliate programFee rateHold, days

Marketing and Business Affiliate Programs

There are tens of thousands of brands in the world. They are fighting for their audience in narrow competitive niches. These brands are ready to do a lot to attract “fresh power” that are the new customers. Many companies rely on affiliate marketing.

Affiliate programFee rateHold, days
HubSpotup to $1000 for each purchased product 90
AWeber30% recurring365

Beauty and Cosmetic Affiliate Programs

Many consumers of beauty and cosmetics products choose brands and products according to bloggers’, friends’, or reputable experts’ recommendations. Therefore, brands purposefully use affiliate marketing to attract new customers. For some companies, this is an additional tool. But there are brands for which affiliate networks are the main marketing channel.

Affiliate programFee rateHold, days
Yves Rocher15%30
BH Cosmetics8%60
Avonfrom 10%30
L’Occitane en Provence2,5%45

Fitness Affiliate Programs

Working on yourself, keeping fit, doing sports or joy training are generally a stable trend. Therefore, projects working in this niche are interested in cooperation with partners. The rewards are generally small, but working with the target audience can make good money.

Affiliate programFee rateHold, days
Ace Fitness8%30
Life Fitnessfrom 8%30
TRX Training8%30

Fashion Affiliate Programs

Clothing manufacturers and fashion brands often prefer to influence the audience through their partners. It is possible to attract new interested customers through numerous bloggers, fashion experts, and models. If you deal with this target audience, you can choose the right affiliate program.

Affiliate programFee rateHold, days
Eddie Bauer5%7
H & M7,4%30
JNCO Jeans20%30
Lane Bryant5%15
MVMT Watches10%15
Stitch Fix4%7
True Religion7%7
Warby Parker20%45

Other affiliate programs

Affiliate programTheme, categoryAmount of commission, %
DVNvideo content25
Goodbodysports, medicine10
SendPulseEmail Marketing25 — с покупки тарифного плана
10 — с пополнения аккаунта
Rookeelink aggregator25
Timewebhosting provider10-40
Etsyvintage and handmade goodsUp to 8
Overstockonline shopUp to 6%
Express VPNVPNUp to $36 per referral
Under ArmourSport5
B&H PhotoPhotographyUp to 8%

Which affiliate program to choose?

The correct answer is the most suitable. It is necessary that the affiliate program meets several individual conditions:

  1. Audience. Consider the people you want to turn into referrals. Does the product of the affiliate program meet their interests? If not, the promotion efficiency will be zero.
  2. Reputation of the advertiser. It is enough to search the Internet for reviews about the affiliate program and the company. If the terms and conditions of the affiliate program are questionable — someone will definitely write about it.
  3. Personal experience. To promote a quality product is more pleasant than to deceive the audience by offering them something unknown. Therefore, it is better to try what the advertiser offers.
  4. Long-term conditions. The affiliate program which is designed for a long period allows you to recoup the time and money spent on the promotion of referral links. As a rule, stable successful companies and well-known brands offer such affiliate programs.
  5. Conditions. The interest rate, the principle of accrual, convenient reporting, the minimum withdrawal amount, the option of transferring funds are the key factors of working with the affiliate program. All the subtleties of affiliate programs are mentioned in the terms and rules. It is better to read them in advance.

The choice of the best affiliate program is always individual. We gave basic information about affiliate programs and the principles of earning on them. With this knowledge, it is easy to find an advertiser with whom it is easy and profitable to cooperate. You can now register in the affiliate program of the service Logaster and immediately get USD 5 to your account. Promote links in a convenient way and earn on each customer.


Blog editor and content marketing specialist at Logaster. Expert in web marketing and branding. Writes complex concepts with simplicity. Natalia’s articles contain useful guidelines on how to build a successful brand and promote it online.

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