There’s no denying that a name plays a major role in any business. It must convey the ideas of trust and integrity. At the same time, it must be easy to remember. It wouldn’t be an exaggeration to say that an effective bank name is a shortcut to a bigger client base and higher profits.
Crafting an effective name for your bank seems like a daunting task. Here are some expert tips to help you out. You can use the name of the city or country where your business is located (e.g., Sberbank of Russia, Odessa-Bank, etc.). There is one thing to consider, though. If you’re planning to expand to international markets, make sure that a name like this sounds good in other languages. To play it safe, choose a word that reflects your mission, goals, and values (e.g., Horizont, Trust Bank, etc.). Go for a word that is not too long, that is easy to pronounce, and that looks good on different backgrounds, whether it appears at the top of a building or on business cards. Keep in mind that a visually appealing word has the power to enhance your brand recognition. Using the names or initials of founders is another common practice, provided they have a good ring to them (Metzler Bank, Barings Bank, etc.).
If you feel like you’re stuck, take a breather and seek ideas from other companies in your industry. Get inspired by selecting a few options that sound better to your ear than others.
Bank Names & Logos
capital, credit, money, finance, national, assets, investments, savings, deposit, business, trust, standard, international, etc.
How to create a logo for your bank
A well-defined visual identity is essentially the story of your bank and the values it conveys. It has the power to emphasize your professionalism and competence. Logaster can take care of your corporate identity for you. With our platform, creating logos, business cards, and letterheads will take just five minutes of your time.