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Category: Affiliate programSee all >

Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser's website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout. Affiliate programs: terminology and the essence Once again about definitions: advertiser, company, service, website is an author of the affiliate program;affiliate is a partner promoting referral link;referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.). Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser...

Categories: Affiliate program

A step-by-step guide on registration and use of the Logaster affiliate program

The Logaster affiliate program allows partners to monetize their audience and earn commission from each client. Track the success of affiliate links and the total revenue from sales in the personal partner's account. 1. How to sign up for an affiliate program?2. How to lure customers?3. How to receive payment? How to sign up for an affiliate program? In order to participate in the affiliate program, it is not mandatory to use our services. Just sign up and start luring customers. For registration, you need to: 1. Go to the registration page by clicking here and then by clicking “Affiliates sign up”. 2. Fill in all fields with personal information in the registration form. Come up with your affiliate ID (to be used to generate affiliate links) and enter it in the field: "Referral ID”. Or, leave the field blank and the system will automatically generate it for you. Click...

Categories: Affiliate program

Category: ArchiveSee all >

Logaster launched Polish, Indonesian, Dutch and many others versions of the site!

We are always very proud to present you our updates. Recently, we have launched Polish, Indonesian, Dutch, Italian, Hungarian, Romanian, Thai, Korean, Arabic, French, Vietnam, Finland, Norge, Czechia, Greece, Persian, Malay, Bulgarian, Swedish  language versions of the site hoping to make it more comfortable for our customers to use Logaster. Try it now!

Categories: Archive

Category: Business Creation StoriesSee all >

The Story of Feelicity - Women’s Support Platform. An Interview with the Founder

Niche: online projectProject: Feelicity - Women’s Support PlatformRole: Founder and co-directorRegion: Russia According to Moscow Crisis Center For Women, ANNA, only 3% of domestic violence cases go to trial as a criminal case and recorded in statistics. In our interview with the founders of women's aid platform "Feelicity", Igor Barinov and Elena Filimonova talked about how they built the platform, the organization, and its projects. How did you come up with the idea of "Feelicity"? What is your company philosophy? Working in the social sphere, I headed one of Moscow municipalities for 15 years. I often had to deal with problems of family dysfunction, domestic violence, homelessness as well as the failure of parents to fulfill their parental responsibilities. We cannot say that the state system for the prevention of such phenomena is not effective. It is about something else... In my opinion, it is not very flexible and does...

Categories: Business Creation Stories

Teaching English: How to Open an Online Language School

Niche: Online coursesProject: Online English courses on "eeteaching"Role: Mastermind, founder, and directorGeography: Russia Online courses are widely used for corporate training, career enhancement, self-education, studying foreign languages, and cultivating hobbies. According to statistics, in 2015, online courses generated more than 107 bln US Dollars in profits globally. Completing an online course can become a great addition to your CV or portfolio, help you start your own business, boost your confidence, etc. We interviewed Ekaterina Trofimova, who started online English courses eeteaching.ru. Read Ekaterina talk about the fundamental skills, target market, growth potential, starting capital, and other issues. Ekaterina, what skill set does one need to start a business like yours? Does one need to have specific certifications? Online courses can be different, and each entrepreneur can have their goals and strategies. I can only talk from my experience. I’m a certified English teacher. I have an impressive experience teaching at...

Categories: Business Creation Stories

Reputation is Everything: Natalia Besedina on Starting a Law Firm

Niche: Law business;Project: “Right Decision” law firmRole: Mastermind, founder and directorGeography: Russia At what point in their career does a lawyer realize that they have enough experience to launch their own business? We had a very insightful talk with Natalia Besedina, the founder of a successful law firm, “Right Decision.” We asked Natalia how she had come up with the idea of embarking on this entrepreneurial journey, how she found her first clients, and what growth potential a law company possesses. When is the right moment to consider the idea of starting a law business?  Law business is all about reputation. It’s the main factor that ensures consistent profits. You can claim to be able to win any case but this is hardly possible in real life. You need to explain to the client – adjusting your speech to their personality — that your goal is not necessarily to win the...

Categories: Business Creation Stories

Category: Business tools and servicesSee all >

10 Best On-Demand Printing Services

Best On-Demand Printing ServicesHow to choose a good printing service Looking for a lucrative business idea? How about selling clothing, accessories, and handcrafted items with your branded prints on them? To succeed in this niche, you’ll need to partner with a reliable on-demand printing service that will take care of printing and shipping products to your customers. This article looks at 10 top-notch printing services that will be of great help to your business.  Xpress.Lulu Professional and cost-effective, Xpress.Lulu is the ultimate expert in printing books, comic books, magazines, and calendars. Choose from 3,000 format options, binding types, colors, and layouts. Orders are fulfilled within 3-5 business days and shipped to more than 150 countries worldwide. Printful Printful offers a stunning choice of products and printing options. The platform specializes in men’s, women’s and children’s clothing, accessories, and home products. Your Printful account can be easily connected with major ecommerce...

Categories: Business tools and services

How much does a logo design cost in 2020?

Factors Influencing the Cost of the LogoFour Ways to Develop a LogoHow to Choose a Logo Creation Way? Nike’s logo cost only $35, while Pepsi paid $1 million for theirs. The cost of the logo is affected by many factors that are especially relevant for novice businessmen. Read our article to learn how much it will cost you to create a logo and which type of logo will best suit your company. Factors Influencing the Cost of the Logo The price of logo development may vary from zero to several tens of thousands of dollars and depends on: Creation method. The cheapest option is using graphic editors and online services, and the most expensive one is ordering a logo from a branding agency.Designer’s level. The more experienced the designer, the higher the price.Region. It matters if you order the service offline: in large cities, the cost will be higher than...

Categories: Business tools and services

How to Create a Beautiful Icon for Your Mobile App

An average person living in the US has more than 100 apps installed on their smartphone, and this number is growing by year. To get a step ahead of competition, your app absolutely needs a professional icon that will enhance user engagement with your brand. Read on to find out how to do that! What is an app icon? Technical specifications for app icons on Android and iOS Five major aspects to keep in mind Three ways to create a custom app icon Wrapping it up What is an app icon? It’s a small image that stands for your app on a user’s device. Needless to say, an icon is a fundamental element of your brand identity. An icon helps you stand out and reveals the essence of your unique selling proposal. The statistics say that users search 70% of mobile apps in App Store and Google Play. As for...

Categories: Business tools and services

Category: Corporate TypographySee all >

Ilya Ruderman: The main thing in font selection is to know what result you want to achieve

How to choose a font for your project? Should it reflect the character of the brand? Why is it more complicated to select a high-quality Cyrillic font than a Latin one? We addressed these questions to font designer Ilya Ruderman. Ilya studied in Moscow, the Hague, and now lives and works in Barcelona. He has 20 years of experience, so we asked him to share it with us. How would you introduce yourself to our readers? Ilya Ruderman. Font designer, co-founder of the CSTM Fonts (Custom Fonts) font studio and the type.today font store. Where does font creation begin? There are different ways: sometimes the idea of a single letter comes to mind, sometimes you want to convey the impression of a text you’ve found, for example, in some historical sources. But the key when creating a font is the answers to the questions why you need another font, why...

Categories: Corporate Typography

Font Trends 2020: Retro, Classics, Minimalism

New graphic design trends push the boundaries and break stereotypes. In 2020, you’re free to do literally anything, from simplicity to retro, from hidden symbolism to classic geometry. In this post, we’ll help you find a signature typography for your business.   How to keep up with current font trends Top 8 trends How do I find out the name of a font I like? How do I create a font myself? Where do I find fonts for commercial use? How to keep up with current font trends Modern design trends are characterized by versatility, flexibility, and lack of clear boundaries. More and more, we see contrasting styles co-exist rather than compete with each other. This is a good tendency because now you can use any design technique without worrying that it may go out of fashion in a couple of years. Three life hacks to stay trendy: Opt for...

Categories: Corporate Typography

Free New Year Fonts for Your Logo in 2019

Content: Best New Year fontsHow to Craft a New Year logo with Adobe Photoshop Companies love to use Christmas-themed typography to embellish their websites, newsletters, and logos for the holiday season. Special New Year fonts are a great way to decorate your visual content and put your audience into the right mood. Plus, it shows that your brand adjusts easily and can face the challenges of the ever-changing world.  When speculating on the New Year atmosphere in business, one almost instinctively thinks about the Coca Cola brand. Due to a smart marketing strategy, Coca Cola has become No. 1 non-alcoholic drink at New Year parties, both in the US and globally. Nowadays, a Coca Cola bottle is an undeniable symbol for winter fun and magic.  Best New Year fonts If you want to follow in Coca Cola’s steps, typography is a good place to start. Sometimes, to breathe a new...

Categories: Corporate Typography

Category: Customer StoriesSee all >

Eugene Bevz story – FSG Mebeli brand

I am engaged in the design, production and installation of cabinet furniture in Bulgaria. In 2013, my family moved to Sofia for permanent residence, here I created a business and a client base from scratch. I'm constantly improving my business techniques and searching for new solutions for our regular and new customers. In addition to Bulgaria, my company also operates in Germany and Poland. Follow us: 0xe800 Facebook 0xe800 Customer: Eugene Bevz Region: Bulgaria Industry: Furniture production Position: Founder ❝ What did you like about Logaster? Very correct attitude, quick response to appeals and requests. I highly recommend this service, if necessary, to get decent quality for reasonable money. ❞

Categories: Customer Stories

Mendygul Jumatayeva story – Unitoras brand

Unitoras is a recognized brand in the HR market. With effective HR tools and experienced professionals, we guide applicants in building the career of their dreams. We also help companies cultivate a sought-after workplace for the best employees))) Follow us: Facebook Customer: Mendygul Jumatayeva Region: Russia Industry: HR management Position: Founder ❝ What did you like about Logaster? Recently I used the Logaster service. Everything is extremely simple and convenient. There is a big variety of options. A free plan is a great idea. I also liked the functionality for creating business cards and letterheads. ❞

Categories: Customer Stories

Igor Cherkesov story – Life Framer brand

I am an aspiring photographer, but as they say, a rising star :) I'm 56 years old, and I'm also an organizational development consultant (management consulting), but this is not particularly relevant these days due to economic and political reasons. I'm also into expert consulting. Follow us: 0xe800 Facebook 0xe800 Customer: Igor Cherkesov Region: Russia Industry: Photographer Position: Founder ❝ Why do you need a brand? The need for a brand arises when you have a product. More precisely, a product formula is a logical formulation of what you are going to offer to customers or what you are already selling. If you have a product formula, then you want to visualize it as something that could explain the consumer's reliability and safety and the whole formula that would inspire confidence. They need images and symbols that they themselves can view and show others. I needed a brand in order...

Categories: Customer Stories

Category: DesignSee all >

“People estimate the quality of the product by the quality of design” - Leonid Feygin

Leonid Feigin is a creative director and co-founder of Direct Design Visual Branding (DDVB), a marketing agency, which has won more than a hundred awards in the field of advertising and graphic design. Among DDVB clients are major Russian and Western brands, including Coca-Cola, Nestle, Wimm-Bill-Dann, Alfa-Capital, Beeline, Samsung, and many others. We asked Leonid about the nuances of branding, including how to build an emotional connection with the audience and why a business should not deceive itself and its clients. What is the difference between good and bad branding? Good branding attracts the attention of those people for whom the product or service it designates will be interesting or useful. A good brand carries an emotional message that sets it apart from others, allowing people to remember the brand and build a personal relationship with it. Such a brand brings together those who use a product or service and...

Categories: Design

A Complete Label Development Guide: Types, Design, and Ways to Create

32 percent of people won’t buy a product if they don’t like the label, and 60 percent won’t buy a product if there’s not enough information on it. What kinds of labels are there? How to choose the label that your customers will like? What technical aspects should be taken into account when developing a label? We will cover all these questions in detail in the article. Why Labels Are Important and Where They Are UsedWhat Kinds of Labels Are ThereWhat to Consider When DesigningHow to Create a Branded LabelWhere to print the label and how much it costs Why Labels Are Important and Where They Are Used Let’s start with some theory. A label is any material (from paper to metal) with graphics and text that is attached to a product and contains information about it: manufacturer, name, ingredients, weight, advantages, application, etc. Here is why you need it:...

Categories: Design

12 Creative Examples of Corporate Identity for Inspiration

Elements included in corporate identityExamples of famous brands’ corporate identity Corporate identity is not just a combination of logo, slogan, corporate colors, and fonts. Its main goal is to create a recognizable image of the company in the eyes of consumers. In this process, every point of contact with the brand becomes crucial, from branded packaging to communication with customers. In the article, we will explain how well-known brands cope with this concept. Elements included in corporate identity Corporate style or identity is based on the mission and values ​​of the company, and the message which is conveyed to the target audience. You can convey it with the help of tools that evoke all the senses: vision, hearing, smell, and tactile senses. The main elements of corporate identity are: company namelogotaglinetypographycolor spectrumphotos, illustrations, style-forming graphics Depending on the type of company industry, additional elements may include: smellsmanner of communication with...

Categories: Design

Category: File FormatSee all >

How to get your logo in AI format for Adobe Illustrator?

If you’ve created a logo with Logaster, you might want to download it in AI file format. For two main reasons: to modify the logo in Adobe Illustrator after downloading it from our site, or to print a logo on branded products. Printing will most often require the file format of AI. Keep in mind that Adobe Illustrator is a vector graphics editor. Therefore, it is essential to save the file as AI, which is a vector format, after working in Illustrator and this will make it compatible with another vector format - PDF. Step by step instructions on how to get your logo in AI file format The steps are very simple. First, you need to download the logo in PDF format from your Logaster account. Vector files (including PDF) are available in the S package. If you have an XS package, then you can upgrade it to S,...

Categories: File Format How To

Vector Logos: Overview and How to Create It

Vector graphics are widely used in the printing industry and in web design, allowing for the production of a high-quality image of any size, whether it’s a colored logo or a large-scale advertising banner for a billboard. In this article, we’ll educate you about the fundamentals of vector graphics. What are vector graphics?Raster vs. vectorWhy vector logos?Vector formatsVector logo designsSimple and fast way to create vector logos What are vector graphics? Along with raster, three-dimensional, and fractal formats, vector is one of the most common ways to create modern graphics. Its main elements are various geometric shapes, including lines, curves, points, circles, etc. Image by Deverdesigns.com Unlike raster logos, which are made up of pixels, vector images consist of control points and curves linking them. All parameters (size, location, color, etc.) can be automatically calculated by a graphics editor using certain mathematical formulae (sinusoidal, parabolic, or hyperbolic function). This makes...

Categories: File Format Logo & branding

Advantages and disadvantages of SVG format

Advantages and disadvantagesHow to use the SVG Today we will focus on vector graphics format SVG.You can read about vector graphics and its difference from the raster format here. Also we have mentioned about SVG in the article "Graphic file formats - JPG, PNG, SVG, PDF". Now lets try to discover this format in more detail. SVG (Scalable Vector Graphics) appeared in 1999. It was developed and implemented to represent the image and its elements (figures, objects, drawings ) in special text format (XML). Photo marketblog.envato.com Advantages and disadvantages Pros: - small size. SVG image elements take up much less space than their twins created in raster format; - flexibility. With CSS, you can quickly change the graphics settings on the site, such as background color or the position of the logo on the page. To do this, you can edit the file in any text editor; - scalability without...

Categories: File Format

Category: GeneralSee all >

Best business books of all time

Did you know that reading is a habit shared by all successful people, such as Warren Buffett, Bill Gates, and many others? Whether you’re a beginning entrepreneur or seasoned businessman, you must constantly improve and hone your skills by reading books on management, investment, customer relations, etc. Check out this list of the best business books that will make your company skyrocket!   The Toilet Paper Entrepreneur, Mike Michalowicz “Have you never run a business in your life? You have no idea where to raise starting capital? Great! Because now you have a chance to do everything right!”- this is how Michalowicz welcomes and encourages his potential readers. The author explains complicated terms in a simple language spiced up with humorous notes. This makes this book an ideal choice for both novice and experienced businessmen. You won’t regret reading this amazing manual! The Pumpkin Plan, Mike Michalowicz Inspired by the farmers,...

Categories: General

10 Tools to Back Up Every Freelancer

In our fast-growing world, more and more people prefer working from home and on their own terms over going to the office every weekday and suffer the entire week. Indeed, freelancers have more freedom and almost like entrepreneurs work for themselves. This very type of job is considered to be a job of the new millennium, while actually, it has already existed a long time ago. In fact, the term ‘freelancer’ is attributed to Walter Scott, who used it in his novel Ivanhoe (1819) to describe a medieval mercenary warrior. Nowadays, freelancers are not warriors anymore. In fact, there is a huge variety of jobs they can do including such interesting ones as graphic designer, translator, writer, and web developer. Well, in general, you can offer any sort of service at the freelance market as long as it is required. So if you are one of those people who are...

Categories: General

All You Need to Know About Logo Embossing

Content: AdvantagesEmbossing materialsEmbossing methodsEmbossing techniquesHow much does it cost?Bottom line A bond between your emblem and your audience reminds human relations. Once a beautiful logo catches your eye, you’re instantly hooked. You start examining color shifts, typography, unusual graphics... Your read the brand name trying to guess what it stands for. You think about what products or services the brand might be offering. Finally, you’re willing to check out the company’s site or social media pages. Sound like love at first sight, right? Sadly, loves tends to fade away. With time, your logo is becoming less and less attractive to your audience. How do you stir up customers’ interest without making drastic changes to your branding? How to do refresh your logo while keeping its personality? It’s easier than you think. Let us introduce to you logo embossing! Advantages Metaphorically speaking, embossing allows your logo to escape its “two-dimensional prison”...

Categories: General How To

Category: Great Brands LogosSee all >

17 Successful Companies That Started Out During Crises

The word "crisis" in Chinese consists of two hieroglyphs: “danger” and “opportunity”. These opportunities were used by dozens of currently popular brands that opened up during economic downturns. Using themir stories as an example, we’ll show why the crisis of 2020 is not a reason to abandon plans for launching a business. 1. WhatsApp Two former Yahoo employees, Brian Acton and Jan Koum launched a messaging application at the end of the Great Recession of 2007-2009. Due to its speed and convenience, WhatsApp quickly gained popularity. Today, it is one of the most used messaging programs with more than 2 billion active users in 180 countries worldwide.  The company’s profit is never disclosed: since 2014 WhatsApp has been part of Facebook, which doesn’t publish financial data on individual business segments. 2. Airbnb During the 2007 recession, two roommates in San Francisco were short of money to pay the rent. To...

Categories: Great Brands Logos

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the 13 popular fonts they use and who they will suit. The Smw Fonts for Different Brands: Allowed or Not? Think of the logos of Bayer and Fendi, Kappa and Energizer. They seem completely different at first glance, but they are inspired by the same font, Helvetica, which is considered the champion in popularity for brand identity development due to its versatility. This is quite a common situation for branding: many companies choose the same typography when developing their corporate identity. At the same time, their personality is emphasized in such ways: various outlines (there can...

Categories: Great Brands Logos

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its symbol was a picture of the state against a yellow ball and the signature “MLPS Lakers”. In 1960, after moving to Los Angeles and rebranding, a golden basketball with a purple signature “Los Angeles Lakers” became the corporate image. In this form, the logo still exists up to now with minor changes. Milwaukee Bucks More than 14,000 fans took part in the contest for the best name in 1968. The winning version was “buck” which is associated with speed and agility. The fan who offered this word won the car, and the animal became the...

Categories: Great Brands Logos

Category: How ToSee all >

How to Determine a Selling Price for Your Product

5 factors that affect a product priceTwo common methods to price your productWhen should I adjust my pricing? How to calculate the optimal selling price for your product? What factors to consider? When is it OK to raise prices? These crucial questions pose a real challenge for beginning businessmen. However, product pricing doesn’t have to be intimidating. This article provides a roadmap for pricing your product. Let’s get into it! 5 factors that affect a product price A product price is determined by a plethora of factors which can vary depending on your sector and specifics of your business. We’ve pinpointed 5 key factors to consider when setting a selling price for your product.  1. Variable costs Variable costs refer to the amount of money you need to manufacture and/or distribute a product unit or service.  For manufacturers: Calculate how much it costs to produce a unit of your product....

Categories: How To

How to Sell Jewelry Online: A Guide to Success

Jewelry is among the top trending products to sell online. In this guide, we’ll get into the nitty-gritty details of how to tap into the peaking jewelry market. Read on to find out how to niche your product, choose the right selling platform, and reach out to a wide audience using a smart marketing strategy.  Define your nicheChoose a selling platformIntegrate payments and organize shippingDevelop a marketing strategy Define your niche When starting an online business, it’s important to have a crystal clear understanding of what you’re selling and to whom you’re selling it. Defining your jewelry niche is the first step towards choosing the best selling platform, determining your target audience, and finding smart ways to lure in customers.    Identify your interests. We recommend building your business around something you’re passionate about. Think about what type of jewelry you’d like to work with. Do you have a weak spot...

Categories: How To

How to Create a Value Proposition That Works

What is a value proposition?How to create a value proposition: 3 simple stepsGreat examples of value propositions How does your product solve your customers’ problem? Why should people buy from you instead of your competitors? What sets you apart from companies with similar offerings? The answers to these questions are contained in a company statement called “value proposition”. A value proposition is a crucial factor behind people’s purchase decisions. From this article, you’ll find out how to put together a worthy value proposition and convince potential customers that your brand is the best choice for them.  What is a value proposition? A value proposition is a statement which explains why customers should choose your product over other offerings.  For example, IKEA is known for its budget-friendly prices which make it affordable to the masses. The Swedish brand gives people an opportunity to purchase high-quality furniture and home products without spending...

Categories: How To

Category: Logaster NewsSee all >

New Feature: Creating Envelopes

Now besides creating logos and business card designs, Logaster can help you with creating branded envelopes. All minimum set: logo, business cards and envelopes are available to Logaster users. In the near future we are looking forward to creating branded letterheads.

Categories: Logaster News

Category: Logo & brandingSee all >

Principles of Effective Branding that are Often Overlooked

A lot of companies think putting an eye-catching logo on everything they publish is enough to have effective branding. This is a waste of money. A logo without an underlying support structure is worthless.  Getting it right involves looking at the underlying foundation of your business and using them to guide everything you do. Elements of effective branding Brand Identity Branding vs Marketing Maintaining your brand Elements of effective branding Your brand is the perceived functional & emotional value in your audience's eyes. You can't build a brand overnight, you can only facilitate it through actions & communication. These elements of branding serve as a pyramid. At the top is your Brand Essence, your name, logo and tagline. Easy for people to recognize and to mention at a dinner party. In the middle is your Brand Identity, this contains any visual, vocal and written communication put out by you. All...

Categories: Logo & branding

What Is Brand Marketing and Why Does Your Business Need It?

Branding, Marketing and Brand Marketing: What’s the Difference?Key brand marketing typesThree Examples of Creative Brand MarketingA Step-by-Step Strategy for Brand Creation and Promotion Imagine that you are looking for a cleaning company and you see two advertising offers with the same prices and services. Which brand will you choose? The one that shares a common language with you is more likely to be more attractive or conveys similar values. Your choice is the result of brand marketing, i.e. promoting the image of the company in the market. Read the article to learn how this tool works and how to use it.  Branding, Marketing and Brand Marketing: What’s the Difference? Let’s analyze the terminology on the example of a typical everyday situation. Let’s say that you regularly visit your favorite coffee shop because there is a friendly barista, nice music plays, coffee is chosen to your taste, and the pictures on...

Categories: Logo & branding

10 Logo Design Trends to Look Out For in 2021

Logaster logo making service is committed to creating professional logos for businesses worldwide. The year is nearing its end, and it’s that time again for our overview of top logo design trends. Let’s find out what artistic techniques designers will be tapping into in 2021! Simplification Clean compositions, straightforward typography, and lack of decorations will conitinue to dominate the trend. In 2021, prepare to see more striking logos with minimalist effects! Versatility of uses is what makes simple emblems so popular among companies. The minimalist design remains perfectly recognizable across a variety of surfaces, from mobile app icon, to banner ad, to business cards. Look at how big-name brands are stripping down their logos to make them more edgy and memorable. Bold typefaces Dreaming of an eye-catching design? Then forget about using common fonts like Helvetica or Futura! An original font is the best way to impress your audience and...

Categories: Logo & branding

Category: Marketing & AdvertisingSee all >

Why Automation is a Must-Have for Email Marketing

What advantages do automatic letters have?Examples of automated letters Trigger emails are emails launched automatically based on actions/inactions of clients or subscribers. Such communication allows you acquto retain clients as well as increase engagement and the number of repeat purchases. According to Yes Lifecycle Marketing statistics, promotion emails provide an average of 13.4% of openings, while automated emails provide 27.3%. What advantages do automatic letters have? Instant response Triggers are sent at the moment when it is most relevant for the client. Building trust Recipients may not be ready to buy now, but providing them with the information they are interested in from time to time can fuel interest in the company and get customers engaged. Ability to use multiple channels. For example, you can set “smart” scripts from the cheapest channel to the most expensive (Push → email → Viber → SMS). Or you can send an SMS with...

Categories: Marketing & Advertising

Interview with Jacob Cass: How to build your own brand step by step?

How to build your own brand step by step? What if the budget is tight? Why does an entrepreneur need a personal brand? With these questions, we turned to Jacob Cass, the founder of the JUST Creative branding agency. Over the past 15 years, Jacob has worked with many high-profile brands including Nike, Disney, Nintendo, created a popular design blog, and became Yahoo! 's "Best Brand Coach to Follow in 2020". Branding begins with a goal, idea, and message that the business wants to convey to the audience. How to define them? How to find your uniqueness and your voice? What questions should you ask yourself? The fundamental questions of strategic branding come down to answering who you are, what you do, and why it matters. You need to know your brand’s substance, what it stands for, how you’re going to position yourself in the market, what makes you different...

Categories: Marketing & Advertising

Andrei Kozhanov: When creating a company visual style, you need to “zero out” your opinion and experience

The most frequent questions among beginner entrepreneurs are whether branding is needed when starting a business and how to create it. We asked an experienced brand-consultant Andrei Kozhanov to answer them. He explained how to launch brand building, how to convert meanings into visual images, and what common mistakes one makes when developing branding. Tell our readers about yourself, please. What was your path in the world of branding? I am a brand consultant, CEO, mentor of the Brand Strategy masters programme at the Higher School of Branding (HSB), creative director and founder of the FRONT Total Branding agency, and a member of the Association of Branding Companies of Russia.I develop the partners’ business, create meanings, and convert them into exact images. I have over 20 years of experience in the sphere of visual communications. I received my professional education at the International Institute of Advertising trained as an Art...

Categories: Marketing & Advertising

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!