✕
  1. Logaster

Category: Affiliate programSee all >

Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser's website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout. Affiliate programs: terminology and the essence Once again about definitions: advertiser, company, service, website is an author of the affiliate program;affiliate is a partner promoting referral link;referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.). Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser...

Categories: Affiliate program

A step-by-step guide on registration and use of the Logaster affiliate program

The Logaster affiliate program allows partners to monetize their audience and earn commission from each client. Track the success of affiliate links and the total revenue from sales in the personal partner's account. 1. How to sign up for an affiliate program?2. How to lure customers?3. How to receive payment? How to sign up for an affiliate program? In order to participate in the affiliate program, it is not mandatory to use our services. Just sign up and start luring customers. For registration, you need to: 1. Go to the registration page by clicking here and then by clicking “Affiliates sign up”. 2. Fill in all fields with personal information in the registration form. Come up with your affiliate ID (to be used to generate affiliate links) and enter it in the field: "Referral ID”. Or, leave the field blank and the system will automatically generate it for you. Click...

Categories: Affiliate program

Category: ArchiveSee all >

Logaster launched Polish, Indonesian, Dutch and many others versions of the site!

We are always very proud to present you our updates. Recently, we have launched Polish, Indonesian, Dutch, Italian, Hungarian, Romanian, Thai, Korean, Arabic, French, Vietnam, Finland, Norge, Czechia, Greece, Persian, Malay, Bulgarian, Swedish  language versions of the site hoping to make it more comfortable for our customers to use Logaster. Try it now!

Categories: Archive

Category: Business Creation StoriesSee all >

Customer Testimonials Are The Best Promotion, or How to Start a Home Decor Business

Industry: Plant home decorCompany: MossimagPosition: Co-founderGeography: Romania “Do what you like, and you won’t have to work a single day in your life” —  this famous quote sums up an approach to business used by Anna Rozalia, the founder of Mossimag. Mossimag is a small business that deals with plant-based home decor. In an interview to Logaster, Anna Rozalia talks about how she found her niche, as well as how to attract loyal customers and put your business out there.  What inspired you to start your own business? I think everything happens for a reason. I was out of a job. I was staying at home taking care of my plants. One day I came across an article on green walls, and I decided to order a box of reindeer moss to decorate my room. My husband encouraged me, so I made more decorations for my family and friends. My...

Categories: Business Creation Stories

The Story of Feelicity - Women’s Support Platform. An Interview with the Founder

Niche: online projectProject: Feelicity - Women’s Support PlatformRole: Founder and co-directorRegion: Russia According to Moscow Crisis Center For Women, ANNA, only 3% of domestic violence cases go to trial as a criminal case and recorded in statistics. In our interview with the founders of women's aid platform "Feelicity", Igor Barinov and Elena Filimonova talked about how they built the platform, the organization, and its projects. How did you come up with the idea of "Feelicity"? What is your company philosophy? Working in the social sphere, I headed one of Moscow municipalities for 15 years. I often had to deal with problems of family dysfunction, domestic violence, homelessness as well as the failure of parents to fulfill their parental responsibilities. We cannot say that the state system for the prevention of such phenomena is not effective. It is about something else... In my opinion, it is not very flexible and does...

Categories: Business Creation Stories

Teaching English: How to Open an Online Language School

Niche: Online coursesProject: Online English courses on "eeteaching"Role: Mastermind, founder, and directorGeography: Russia Online courses are widely used for corporate training, career enhancement, self-education, studying foreign languages, and cultivating hobbies. According to statistics, in 2015, online courses generated more than 107 bln US Dollars in profits globally. Completing an online course can become a great addition to your CV or portfolio, help you start your own business, boost your confidence, etc. We interviewed Ekaterina Trofimova, who started online English courses eeteaching.ru. Read Ekaterina talk about the fundamental skills, target market, growth potential, starting capital, and other issues. Ekaterina, what skill set does one need to start a business like yours? Does one need to have specific certifications? Online courses can be different, and each entrepreneur can have their goals and strategies. I can only talk from my experience. I’m a certified English teacher. I have an impressive experience teaching at...

Categories: Business Creation Stories

Category: Business tools and servicesSee all >

Subdomain Guide 101

When navigating a website, you can see how the website address is changing as subdomains and subfolders are being added to the original URL. In this article, we’ll talk about the difference between a subdomain and a subfolder, how to understand whether you need a subdomain and how to create one.  What is a subdomain and why you might need one Who needs subdomains Subfolder or subdomain: Which is one better for SEO? How to create a subdomain Final words What is a subdomain and why you might need one Subdomain is a part of the domain that precedes the main name of your website. Let’s take an example for a better understanding.   Source: freecodecamp.org The google.com website has two domains: top-level domain (.com) and second-level domain (google). However, individual sections of the website come with additional names. For example, the customer support can be found at support.google.com, while documents...

Categories: Business tools and services

Rules For Having Successful Business Calls

Business phone call is a fast and effective way to generate leads, negotiate a deal or acquire a business partner. Whether you’re a business owner or a regular employee, you absolutely need to know how to make effective business calls. Being polite is not nearly enough. Read on to discover how to use phone calls to advance your business and build a stellar reputation! Phone etiquette for business calls Types of sales calls How to make a successful phone call Preparation work before a call How to talk with a potential business partner or customer Conclusion Phone etiquette for business calls When calling a potential customer, investor or business partner, it’s essential to follow phone etiquette rules. This will help you build trust with your interlocutor and achieve your goal. Phone etiquette serves a number of purposes. Among other things, it allows you to: make a good first impression. You...

Categories: Business tools and services

10 Best On-Demand Printing Services

Best On-Demand Printing ServicesHow to choose a good printing service Looking for a lucrative business idea? How about selling clothing, accessories, and handcrafted items with your branded prints on them? To succeed in this niche, you’ll need to partner with a reliable on-demand printing service that will take care of printing and shipping products to your customers. This article looks at 10 top-notch printing services that will be of great help to your business.  Xpress.Lulu Professional and cost-effective, Xpress.Lulu is the ultimate expert in printing books, comic books, magazines, and calendars. Choose from 3,000 format options, binding types, colors, and layouts. Orders are fulfilled within 3-5 business days and shipped to more than 150 countries worldwide. Printful Printful offers a stunning choice of products and printing options. The platform specializes in men’s, women’s and children’s clothing, accessories, and home products. Your Printful account can be easily connected with major ecommerce...

Categories: Business tools and services

Category: Corporate TypographySee all >

11 Handwritten Fonts for Your Branding

11 Handwritten Fonts3 tips for choosing the best handwritten font A handwritten typeface is one of the staples of a friendly and accessible brand. Handwritten fonts give a more personalized look to your brand and forge trust with your target audience. We’ve put together a list of 11 high-end handwritten fonts that are sure to become a trademark of your visual branding. Plus, all of these professional fonts are available for free. So what are you waiting for?  1. Allura This typography has a clean and minimalist look. Like pretty any handwritten font, this typeface has small imperfections that give it extra charm, such as the ragged “m”, protruding “s”, varying spaces between letters, and more. At the same time, this doesn’t impair the legibility of the font in the slightest . Thanks to its versatility, Allura can be used across a variety of surfaces, from logos, to packaging, to...

Categories: Corporate Typography

Ilya Ruderman: The main thing in font selection is to know what result you want to achieve

How to choose a font for your project? Should it reflect the character of the brand? Why is it more complicated to select a high-quality Cyrillic font than a Latin one? We addressed these questions to font designer Ilya Ruderman. Ilya studied in Moscow, the Hague, and now lives and works in Barcelona. He has 20 years of experience, so we asked him to share it with us. How would you introduce yourself to our readers? Ilya Ruderman. Font designer, co-founder of the CSTM Fonts (Custom Fonts) font studio and the type.today font store. Where does font creation begin? There are different ways: sometimes the idea of a single letter comes to mind, sometimes you want to convey the impression of a text you’ve found, for example, in some historical sources. But the key when creating a font is the answers to the questions why you need another font, why...

Categories: Corporate Typography

Font Trends 2020: Retro, Classics, Minimalism

New graphic design trends push the boundaries and break stereotypes. In 2020, you’re free to do literally anything, from simplicity to retro, from hidden symbolism to classic geometry. In this post, we’ll help you find a signature typography for your business.   How to keep up with current font trends Top 8 trends How do I find out the name of a font I like? How do I create a font myself? Where do I find fonts for commercial use? How to keep up with current font trends Modern design trends are characterized by versatility, flexibility, and lack of clear boundaries. More and more, we see contrasting styles co-exist rather than compete with each other. This is a good tendency because now you can use any design technique without worrying that it may go out of fashion in a couple of years. Three life hacks to stay trendy: Opt for...

Categories: Corporate Typography

Category: Customer StoriesSee all >

Narendrra Kumar story – Zaisan brand

ZAI is a professionally managed company providing consultancy services in real estate to cater to the growing needs of various segments, especially in Commercial Office Space, Retail, Mall Management, Warehousing along with 3PL & Last Mile Delivery. Follow us: 0xe800 Customer: Narendrra Kumar Region: Turkey Industry: Consulting Position: Founder ❝ What did you like about Logaster? I have used multiple logo-making tools both free and paid, but with Logaster I got what I want in a single search. Specifically, the user interface is very friendly and anyone can get their logo design instantly. 5 star…👍🏻 To your customer service ❞

Categories: Customer Stories

Andrey Grigoriev story – Grigoriev Finance brand

Our company develops Java Enterprise software. Follow us: 0xe800 0xe800 Customer: Andrey Grigoriev Region: Moldova Industry: Software development Position: Founder ❝ What design products did you need? As with any company, we needed our own style. Since the company is located in the UK, the style should be classic. Your service was perfect for creating a logo in exactly this style with a restrained color scheme. ❞ ❝ What did you like about Logaster? Great service! ❞

Categories: Customer Stories

Adam Hardin story – Teen Sheila brand

Teen Sheila is an online e-tailer specializing in both new and gently used men's and women’s clothes. We also import handmade fashion not found anywhere else; you definitely won’t find our wares on your department store rack! Follow us: 0xe800 Customer: Adam Hardin Region: USA Industry: Online e-tailing Position: Founder ❝ What did you like about Logaster? I wanted to write and say I really like the ease of use when it comes to creating logos. As a software designer, this is by far the simplest design I have ever encountered when it comes to making logos. It’s so easy, my seventy-one-year-old mother can use it. We’re currently designing the logo for my software consulting firm and soon my wife will be deciding on the logo for her respective online clothing business. ❞

Categories: Customer Stories

Category: DesignSee all >

Autumn Color Palette: The Biggest trends of 2021

How to use autumn colors in marketingThe trendiest fall colors of 2021How to create a clever color scheme for your businessColor schemes for your inspiration Scarlet leaves, mulled wine, pumpkin pie...Fall is bursting with vibrant hues that you can use to elevate your branding to a new level. What colors to choose? How to combine them? What tools to use to create a balanced color palette? Tap into the power of the most popular colors that reigned supreme in the fall of 2021! How to use autumn colors in marketing For nearly 85% of shoppers, color is the primary factor that affects their purchasing decisions. This means that businesses can use color palettes to manage the attention and behavior of potential customers.  Step 1. Look into color psychology Psychologists have long found out that each color evokes a particular emotional response. Take a look at these autumn shades and their...

Categories: Design

How to Create a Killer Website Header: Trends, Examples, & Lifehacks

It takes an average user only 50 milliseconds to form the first impression of your website. The header is the first thing that a website visitor looks at. It’s where a user begins their acquaintance with your site. How do you make the most of your website header? What elements is it made of? What are the good examples of an effective website header? Continue reading to learn all the answers! What is a website header and why do you need it? What content to include into a header How to make an attractive header Final words What is a website header and why do you need it? Header is the upper part of a website page. Back in the day, a header referred to a narrow part of the page that contained the website menu, contacts, and company logo. Nowadays, however, the term “header” is used to describe the...

Categories: Design

How to Create Stickers for Print and Messengers

How to make your brand work for you 24/7 without much effort on your side? Eye-catching stickers are one way to draw attention to your business and expand your outreach. But more importantly, it’s a budget-friendly promotion tool that won’t cost you much. Read on to find out how to design compelling stickers for online and offline use!  Stickers: Types and benefits How to make branded stickers How to create stickers for messengers How to make physical stickers and get them ready for print Conclusion Stickers: Types and benefits Whether printed or digital, stickers have a huge marketing potential that a business can benefit from. Let’s see how custom stickers can be useful for your brand. Stickers are catchy. Whether online or offline, your business only has a couple of seconds to catch a customer’s attention and spark up their interest. When time is of crucial importance, companies rely on...

Categories: Design How To

Category: File FormatSee all >

How to Print a Logo on Clothing, Packaging, and Souvenirs

Branded mugs, notebooks, and yoga mats are all great tools for reminding clients of your brand. To make the most of this promotion method, you need to learn how to choose the right products, come up with a professional design concept, and meet certain technical requirements. Read on to find out how to do that and elevate your promotion strategy.  Technical requirements To make your printed designs look exactly as you want them to, you need to make sure they meet some crucial technical requirements.  1. Color schemes CMYK and RGB are the two major color schemes that are used on a global level.  The CMYK model is used for print. This scheme is made of four colors: cyan (blue and green), magenta, yellow, and key (black). CMYK inks are applied onto a surface in tiny dots that blend together to create a solid image. As for the RGB color...

Categories: File Format General

How to get your logo in AI format for Adobe Illustrator?

If you’ve created a logo with Logaster, you might want to download it in AI file format. For two main reasons: to modify the logo in Adobe Illustrator after downloading it from our site, or to print a logo on branded products. Printing will most often require the file format of AI. Keep in mind that Adobe Illustrator is a vector graphics editor. Therefore, it is essential to save the file as AI, which is a vector format, after working in Illustrator and this will make it compatible with another vector format - PDF. Step by step instructions on how to get your logo in AI file format The steps are very simple. First, you need to download the logo in PDF format from your Logaster account. Vector files (including PDF) are available in the S package. If you have an XS package, then you can upgrade it to S,...

Categories: File Format How To

Vector Logos: Overview and How to Create It

Vector graphics are widely used in the printing industry and in web design, allowing for the production of a high-quality image of any size, whether it’s a colored logo or a large-scale advertising banner for a billboard. In this article, we’ll educate you about the fundamentals of vector graphics. What are vector graphics?Raster vs. vectorWhy vector logos?Vector formatsVector logo designsSimple and fast way to create vector logos What are vector graphics? Along with raster, three-dimensional, and fractal formats, vector is one of the most common ways to create modern graphics. Its main elements are various geometric shapes, including lines, curves, points, circles, etc. Image by Deverdesigns.com Unlike raster logos, which are made up of pixels, vector images consist of control points and curves linking them. All parameters (size, location, color, etc.) can be automatically calculated by a graphics editor using certain mathematical formulae (sinusoidal, parabolic, or hyperbolic function). This makes...

Categories: File Format Logo & branding

Category: GeneralSee all >

Security and privacy settings every blogger should consider

As a blogger, you have followers because of the unique value that you create. To build a strong community, you need to build trust by consistently creating reliable content. To do this, it takes years of regular publishing before your blog builds enough credibility to be a figure of authority on the internet. Unfortunately, many bad actors see this as an opportunity to take control over your profile for nefarious means. Through the trust you have cultivated, these bad actors can trick your followers into clicking phishing emails, participating in scams, sending money to impersonators, and so on. To protect your followers and the brand you've worked so hard to build, here are some ways to protect yourself. How bloggers can protect themselves outside of social media Security and privacy settings bloggers should know about on social media Protect yourself online as blogger How bloggers can protect themselves outside of...

Categories: General

The SaaS Business Model Explained

Both small and large companies nowadays are using SaaS products. Why purchase costly software when you can rent it out? With the demand for remote work solutions growing by year, the SaaS business model has become one of the fastest-growing IT segments. Let’s take a look at how the SaaS model works and what companies can benefit from it.   What is the SaaS business model? Who can use SaaS? SaaS: Benefits How to determine the key growth metrics for your SaaS business Final words What is the SaaS business model? Software as a Service (SaaS) is a delivery model in which software is licensed on a subscription basis. Instead of buying, installing, and maintaining costly software solutions, a company can subscribe to using a software application which is hosted by a software manufacturer or a third-party provider. Some of the most popular SaaS products include Zoom for video conferencing and...

Categories: General

How Marketers Use Psychology to Boost Sales

The average person sees between 6 and 10,000 ads per day. Businesses worldwide are using smart psychological techniques to stand out and connect with their audiences. By understanding how to evoke the right emotions and urge people to perform a certain action, you can boost your conversions and increase sales. This article contains practical tips and examples that will help you achieve that goal.  How brands use psychology in advertising What advertising channels to use How to use psychology to influence customers Final word How brands use psychology in advertising To understand the term “psychology of advertising”, let’s examine the two words that it’s made of: Psychology is a science that studies how a person’s psyche works and why people behave in a certain way and make certain decisions. Advertising refers to the process of spreading information about a brand, product or service in order to spark interest among potential customers...

Categories: General

Category: Great Brands LogosSee all >

17 Successful Companies That Started Out During Crises

The word "crisis" in Chinese consists of two hieroglyphs: “danger” and “opportunity”. These opportunities were used by dozens of currently popular brands that opened up during economic downturns. Using themir stories as an example, we’ll show why the crisis of 2020 is not a reason to abandon plans for launching a business. 1. WhatsApp Two former Yahoo employees, Brian Acton and Jan Koum launched a messaging application at the end of the Great Recession of 2007-2009. Due to its speed and convenience, WhatsApp quickly gained popularity. Today, it is one of the most used messaging programs with more than 2 billion active users in 180 countries worldwide.  The company’s profit is never disclosed: since 2014 WhatsApp has been part of Facebook, which doesn’t publish financial data on individual business segments. 2. Airbnb During the 2007 recession, two roommates in San Francisco were short of money to pay the rent. To...

Categories: Great Brands Logos

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the 13 popular fonts they use and who they will suit. The Smw Fonts for Different Brands: Allowed or Not? Think of the logos of Bayer and Fendi, Kappa and Energizer. They seem completely different at first glance, but they are inspired by the same font, Helvetica, which is considered the champion in popularity for brand identity development due to its versatility. This is quite a common situation for branding: many companies choose the same typography when developing their corporate identity. At the same time, their personality is emphasized in such ways: various outlines (there can...

Categories: Great Brands Logos

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its symbol was a picture of the state against a yellow ball and the signature “MLPS Lakers”. In 1960, after moving to Los Angeles and rebranding, a golden basketball with a purple signature “Los Angeles Lakers” became the corporate image. In this form, the logo still exists up to now with minor changes. Milwaukee Bucks More than 14,000 fans took part in the contest for the best name in 1968. The winning version was “buck” which is associated with speed and agility. The fan who offered this word won the car, and the animal became the...

Categories: Great Brands Logos

Category: How ToSee all >

How to Create an Awesome Photography Website

Choose the right photography website builderSimple steps to building a nice photography websiteHow to attract visitors to your site What is the best way for a photographer to display their works? The problem with social media is that they ruin the quality of images by cropping and compressing them. That’s why professional photographers need their own website to be able to showcase their portfolio in the best possible light. Read on to find out how to create a stellar photography website and promote it on the web.  Choose the right photography website builder  Let’s start this guide with some good news! You don’t need computer coding skills to build a website. With advanced website constructors, you can easily create a simple yet visually engaging online platform in no time. Let’s take a look at three popular website builders that offer ready-to-use templates and a variety of extra features.   Wix Create...

Categories: How To

How to Create Stickers for Print and Messengers

How to make your brand work for you 24/7 without much effort on your side? Eye-catching stickers are one way to draw attention to your business and expand your outreach. But more importantly, it’s a budget-friendly promotion tool that won’t cost you much. Read on to find out how to design compelling stickers for online and offline use!  Stickers: Types and benefits How to make branded stickers How to create stickers for messengers How to make physical stickers and get them ready for print Conclusion Stickers: Types and benefits Whether printed or digital, stickers have a huge marketing potential that a business can benefit from. Let’s see how custom stickers can be useful for your brand. Stickers are catchy. Whether online or offline, your business only has a couple of seconds to catch a customer’s attention and spark up their interest. When time is of crucial importance, companies rely on...

Categories: Design How To

How to Open an Etsy Shop and Attract Customers

If your business has to do with handmade or vintage items, you should consider putting them on display on Etsy, one of the biggest marketplaces on the web. The platform has no lack of advantages. It brings together more than 80 million active sellers and buyers. Plus, it has a narrow niche specialization and is ridiculously easy to use. In this guide, we’ll look at how to start an Etsy shop and stand out among competitors.  What is Etsy? How to open a shop on Etsy How to grow your customer base Organize shipping and payment Final words What is Etsy?  Etsy is a US-based online marketplace which sells custom, handmade pieces and vintage goods. The platform is operating based on the C2C (customer to customer) and P2P (peer to peer) business models. Etsy offers a mind-blowing selection of original products, from postcards, to vintage brooches, to clothing, to paintings....

Categories: How To

Category: Logaster NewsSee all >

New Feature: Creating Envelopes

Now besides creating logos and business card designs, Logaster can help you with creating branded envelopes. All minimum set: logo, business cards and envelopes are available to Logaster users. In the near future we are looking forward to creating branded letterheads.

Categories: Logaster News

Category: Logo & brandingSee all >

Global Branding: How to Grow Your Business Internationally

About global brandingHow to build a global brand Potential challenges3 successful cases of global branding Starbucks, Uber, Airbnb, Netflix…Each of these brands has grown from an emerging local business into a global corporation. Nowadays, with the help of digital platforms and smart marketing techniques, even a small business can create an international presence, getting a foothold across major markets. Read on to find out what it takes to build a global brand! About global branding When expanding into international markets, you need to make adjustments to each element of your branding, including your brand identity, positioning, value proposition, and advertising. Brand management across different geographic regions is called global branding. A global branding strategy allows you to:  enhance your outreach;surpass your competition;discover new growth opportunities;find new partners;expand your product range;increase your market value. Global branding doesn’t imply that a company transforms into a giant corporation operating across continents. It simply means...

Categories: Logo & branding

25 Branded Merchandise Ideas For Your Business

Months after creating the perfect business name, training staff, and setting up a website, many brands find themselves still unknown and unrecognized. Surely, it’s a situation that you wouldn’t want to be in. That’s why you have to find out how to effectively deliver your brand’s message to your audience when creating your marketing strategy.  Of course, you’ll need to try different tactics since there’s no one-size-fits-all solution in marketing. One of the marketing techniques that you’ll likely try is branded merchandise. If you’re looking for more information about branded promotional products and some merch ideas, you’re in the right place. What are branded products?  Would you believe if someone tells you that it’s possible to get people to advertise for your brand while paying their own money for it? Well, you should, because it is, indeed, possible. How would you get a person to do it? The answer is...

Categories: Logo & branding

How to Choose the Right Imagery for Top-Class Branding

The average person is estimated to see 6,000-10,000 advertisements per day. Plus, people visit company sites, follow social media pages, and go shopping. One thing that all these touch points have in common is images. How do you find compelling images that draw in customers and enhance your brand recognition? This guide will provide you with all the answers!  About a brand image and why you need it Think about how many branded images you’ve seen today. Facebook ads, billboards, logos on pens, photos in newsletters, and so on. While you may not recall every single image, your subconscious never fails to collect and process every piece of information that you’ve come across. A brand image consists of all kinds of imagery and graphics, from fonts to photos on ad banners. In addition to creating a visual image, a brand image performs a number of other important functions.  Brand image...

Categories: Logo & branding

Category: Marketing & AdvertisingSee all >

4 Tried-and-Tested PR Tips for Small Businesses

Public relations is all about sending the right messages to the right people through the right channels to create a stronger brand reputation. When done right, it can help you build trust and credibility, which will eventually lead to increased sales and profits. That’s why the global PR industry is expected to surpass a value of $93 billion by the end of 2022.  Do you want to get a greater return on investment from your PR campaigns? You should then leverage the most effective PR strategies to reach and engage your target consumers and drive more conversions for your small business. I’m going to tell you how to do that. Keep reading till the end to discover useful PR tips for small businesses that can help you boost the profitability of your business in the long run. Why is PR Important for Small Businesses? The Top Public Relations Tips for...

Categories: Marketing & Advertising

How to use PPC advertising for brand awareness

Sure, you know your brand is important. That’s why you’re on Logaster’s website!  But how should you think about your brand when it comes to PPC Marketing? In this article, I want to walk you through ways you can ensure your brand is front and center to your target audience using Paid Search Advertising.  We’ll take a look at three ways you should think about leveraging PPC to strengthen your Brand:  Brand Awareness Brand Lift Brand Protection Brand Awareness Let’s start with Brand Awareness. For the sake of this article, what I’m referring to here is the idea of reaching a completely cold audience with PPC with the objective of introducing them to your Brand. You know they may not purchase yet, and you’re okay with that. It’s the first date, not the marriage ceremony.  With PPC, there are several ways you can increase your Brand Awareness, the most obvious...

Categories: Marketing & Advertising

SEO for Beginners: How to Make Your Website Visible on Google

Are you launching a website and looking for effective ways to drive traffic to it? To grow a solid customer base, you need to make your online platform visible for major search engines. If you think that emerging businesses can’t master the art of SEO, we have really good news for you! Read this SEO starter guide to find how to make your first steps in SEO.   What is SEO and why do businesses need it? How to improve your website’s SEO How to track your website’s performance Final word What is SEO and why do businesses need it? You probably know that SEO stands for Search Engine Optimization. Its goal is to make popular search engines (mainly Google, the world’s most popular search engine) notice your website and rank it higher in organic search results. Take a look at the main perks of using SEO. SEO makes your website...

Categories: Marketing & Advertising

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!