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Category: Affiliate programSee all >

Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser's website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout. Affiliate programs: terminology and the essence Once again about definitions: advertiser, company, service, website is an author of the affiliate program;affiliate is a partner promoting referral link;referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.). Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser...

Categories: Affiliate program

A step-by-step guide on registration and use of the Logaster affiliate program

The Logaster affiliate program allows partners to monetize their audience and earn commission from each client. Track the success of affiliate links and the total revenue from sales in the personal partner's account. 1. How to sign up for an affiliate program?2. How to lure customers?3. How to receive payment? How to sign up for an affiliate program? In order to participate in the affiliate program, it is not mandatory to use our services. Just sign up and start luring customers. For registration, you need to: 1. Go to the registration page by clicking here and then by clicking “Affiliates sign up”. 2. Fill in all fields with personal information in the registration form. Come up with your affiliate ID (to be used to generate affiliate links) and enter it in the field: "Referral ID”. Or, leave the field blank and the system will automatically generate it for you. Click...

Categories: Affiliate program

Category: ArchiveSee all >

Logaster launched Polish, Indonesian, Dutch and many others versions of the site!

We are always very proud to present you our updates. Recently, we have launched Polish, Indonesian, Dutch, Italian, Hungarian, Romanian, Thai, Korean, Arabic, French, Vietnam, Finland, Norge, Czechia, Greece, Persian, Malay, Bulgarian, Swedish  language versions of the site hoping to make it more comfortable for our customers to use Logaster. Try it now!

Categories: Archive

Category: Business Creation StoriesSee all >

The Story of Feelicity - Women’s Support Platform. An Interview with the Founder

Niche: online projectProject: Feelicity - Women’s Support PlatformRole: Founder and co-directorRegion: Russia According to Moscow Crisis Center For Women, ANNA, only 3% of domestic violence cases go to trial as a criminal case and recorded in statistics. In our interview with the founders of women's aid platform "Feelicity", Igor Barinov and Elena Filimonova talked about how they built the platform, the organization, and its projects. How did you come up with the idea of "Feelicity"? What is your company philosophy? Working in the social sphere, I headed one of Moscow municipalities for 15 years. I often had to deal with problems of family dysfunction, domestic violence, homelessness as well as the failure of parents to fulfill their parental responsibilities. We cannot say that the state system for the prevention of such phenomena is not effective. It is about something else... In my opinion, it is not very flexible and does...

Categories: Business Creation Stories

Teaching English: How to Open an Online Language School

Niche: Online coursesProject: Online English courses on "eeteaching"Role: Mastermind, founder, and directorGeography: Russia Online courses are widely used for corporate training, career enhancement, self-education, studying foreign languages, and cultivating hobbies. According to statistics, in 2015, online courses generated more than 107 bln US Dollars in profits globally. Completing an online course can become a great addition to your CV or portfolio, help you start your own business, boost your confidence, etc. We interviewed Ekaterina Trofimova, who started online English courses eeteaching.ru. Read Ekaterina talk about the fundamental skills, target market, growth potential, starting capital, and other issues. Ekaterina, what skill set does one need to start a business like yours? Does one need to have specific certifications? Online courses can be different, and each entrepreneur can have their goals and strategies. I can only talk from my experience. I’m a certified English teacher. I have an impressive experience teaching at...

Categories: Business Creation Stories

Reputation is Everything: Natalia Besedina on Starting a Law Firm

Niche: Law business;Project: “Right Decision” law firmRole: Mastermind, founder and directorGeography: Russia At what point in their career does a lawyer realize that they have enough experience to launch their own business? We had a very insightful talk with Natalia Besedina, the founder of a successful law firm, “Right Decision.” We asked Natalia how she had come up with the idea of embarking on this entrepreneurial journey, how she found her first clients, and what growth potential a law company possesses. When is the right moment to consider the idea of starting a law business?  Law business is all about reputation. It’s the main factor that ensures consistent profits. You can claim to be able to win any case but this is hardly possible in real life. You need to explain to the client – adjusting your speech to their personality — that your goal is not necessarily to win the...

Categories: Business Creation Stories

Category: Business tools and servicesSee all >

How much does a logo design cost in 2020?

Factors Influencing the Cost of the LogoFour Ways to Develop a LogoHow to Choose a Logo Creation Way? Nike’s logo cost only $35, while Pepsi paid $1 million for theirs. The cost of the logo is affected by many factors that are especially relevant for novice businessmen. Read our article to learn how much it will cost you to create a logo and which type of logo will best suit your company. Factors Influencing the Cost of the Logo The price of logo development may vary from zero to several tens of thousands of dollars and depends on: Creation method. The cheapest option is using graphic editors and online services, and the most expensive one is ordering a logo from a branding agency.Designer’s level. The more experienced the designer, the higher the price.Region. It matters if you order the service offline: in large cities, the cost will be higher than...

Categories: Business tools and services

How to Create a Beautiful Icon for Your Mobile App

An average person living in the US has more than 100 apps installed on their smartphone, and this number is growing by year. To get a step ahead of competition, your app absolutely needs a professional icon that will enhance user engagement with your brand. Read on to find out how to do that! What is an app icon? Technical specifications for app icons on Android and iOS Five major aspects to keep in mind Three ways to create a custom app icon Wrapping it up What is an app icon? It’s a small image that stands for your app on a user’s device. Needless to say, an icon is a fundamental element of your brand identity. An icon helps you stand out and reveals the essence of your unique selling proposal. The statistics say that users search 70% of mobile apps in App Store and Google Play. As for...

Categories: Business tools and services

How to Use Monograms in Business and Everyday Life

Think about the logos used by Louis Vuitton, Chanel or Givenchy. These and many other brands are using monograms as their corporate symbols. Personalized and straightforward, a monogram works great for both companies and personal projects. Read our guide on how to use this potent graphic symbol to enhance your visual identity. What businesses can benefit from a monogram Ways of use 3 smart ways to create a custom monogram How to design a monogram: 5 handy tips Inspirational examples Bottom line What businesses can benefit from a monogram Monograms are a common choice among brands. A monogram usually incorporates one to three letters that fuse into a balanced composition. If you’re on the fence about using a monogram, you’re welcome to do our checklist: Your brand name consists of one or more names: Some good examples include Yves Saint Laurent, Hewlett-Packard, and Hennes & Mauritz. The initials YSL, HP,...

Categories: Business tools and services

Category: Corporate TypographySee all >

Font Trends 2020: Retro, Classics, Minimalism

New graphic design trends push the boundaries and break stereotypes. In 2020, you’re free to do literally anything, from simplicity to retro, from hidden symbolism to classic geometry. In this post, we’ll help you find a signature typography for your business.   How to keep up with current font trends Top 8 trends How do I find out the name of a font I like? How do I create a font myself? Where do I find fonts for commercial use? How to keep up with current font trends Modern design trends are characterized by versatility, flexibility, and lack of clear boundaries. More and more, we see contrasting styles co-exist rather than compete with each other. This is a good tendency because now you can use any design technique without worrying that it may go out of fashion in a couple of years. Three life hacks to stay trendy: Opt for...

Categories: Corporate Typography

Free New Year Fonts for Your Logo in 2019

Content: Best New Year fontsHow to Craft a New Year logo with Adobe Photoshop Companies love to use Christmas-themed typography to embellish their websites, newsletters, and logos for the holiday season. Special New Year fonts are a great way to decorate your visual content and put your audience into the right mood. Plus, it shows that your brand adjusts easily and can face the challenges of the ever-changing world.  When speculating on the New Year atmosphere in business, one almost instinctively thinks about the Coca Cola brand. Due to a smart marketing strategy, Coca Cola has become No. 1 non-alcoholic drink at New Year parties, both in the US and globally. Nowadays, a Coca Cola bottle is an undeniable symbol for winter fun and magic.  Best New Year fonts If you want to follow in Coca Cola’s steps, typography is a good place to start. Sometimes, to breathe a new...

Categories: Corporate Typography

How to choose the right font for the business card?

Creating a business card that allows a company to stand out among competitors requires top-class designer skills. A good business card is one that captures the eye. It feels good to just hold it and study it closely. Therefore, the font you use makes a big difference. In this article, we will tell you which font to choose for a business card depending on its purpose, as well as currently existing printing standards. Content: Business cards with sanserif fontsBusiness cards with cursive typeBusiness cards with vintage fontsBusiness cards with serif fontsBusiness cards with children and “cartoon” fontsWhy is business card design so important? Business cards with sanserif fonts There are two types of fonts: serif and sanserif. Sanserif fonts are also called chopped. The most famous and easily readable chopped fonts include Helvetica, Arial, Pragmatica, Tahoma, Verdana, etc. Font: Verdana Helvetica was created by Swiss designer Max Miedinger in the...

Categories: Corporate Typography

Category: Customer StoriesSee all >

Marcio Barbosa story – Verodati brand

Verodati was created to be a consultancy specialized in technologies to support the implementation of business strategies based on reliable data. That is why the name “Vero Dati”, which would be the translation for “trusted data” in English or even reliable data. Follow us: 0xe800 Customer: Marcio Barbosa Region: Brasil Industry: Consultance Position: Managing Director ❝ What is the most important asset? "Some premises that guide me in this project with Verodati: If the future is uncertain, action is needed now.In our view, data is the most important asset of any organization. ❞ ❝ What did you like about Logaster? One last comment, Logaster was a key part of our initial positioning strategy, due to the speed and simplicity of use it offered, in addition to the fair price ratio it provided us in a difficult time for everyone. ❞

Categories: Customer Stories

Frank Landwehr story – B.W.D. Sanierungs-Systeme brand

At B.W.D. Sanierungs-Systeme GmbH we sell renovation systems in the area of roof, wall and floor. Follow us: Facebook Customer: Frank Landwehr Region: Germany Industry: Construction area Position: Chief Executive Officer ❝ What design products did you need? We wanted to prettify our old logo and transform it into a more modern, more appealing logo. ❞ ❝ What did you like about Logaster? With Logaster we were able to do this very simply and easily and are thrilled with our new logo. Logaster's customer service also responds very quickly and is also very friendly and helpful! We are completely satisfied and can recommend Logaster until now by 100%. ❞

Categories: Customer Stories

Zaheer Carrim story – The Sootheka Oil brand

The Sootheka Oil company was founded by aromatherapy practitioners who wanted to offer a quick, safe and natural oil solution to the common ailments we all face. Essential oils come from plants. They are either found in the plant’s internal secretory structure or on the plant’s surface. Essential oils have been used for centuries. Mediterranean, Indian, Chinese and Greek civilisations used essential oils dating back as early as 2000 B.C. We have creative the followings blends, each needing their own label, and product logo. Logoster was a God send, as it made having multiple logo needs easy and not painstaking. Even as a non-graphic person, I felt very capable and empowered. Follow us: 0xe800 Customer: Zaheer Carrim Region: Africa Industry: Aromatherapy Position: Employee ❝ What design products did you need? We love offering Alternative Health solutions to different communities. People respond well to our minimalist packaging with quirky names and...

Categories: Customer Stories

Category: DesignSee all >

12 Creative Examples of Corporate Identity for Inspiration

Elements included in corporate identityExamples of famous brands’ corporate identity Corporate identity is not just a combination of logo, slogan, corporate colors, and fonts. Its main goal is to create a recognizable image of the company in the eyes of consumers. In this process, every point of contact with the brand becomes crucial, from branded packaging to communication with customers. In the article, we will explain how well-known brands cope with this concept. Elements included in corporate identity Corporate style or identity is based on the mission and values ​​of the company, and the message which is conveyed to the target audience. You can convey it with the help of tools that evoke all the senses: vision, hearing, smell, and tactile senses. The main elements of corporate identity are: company namelogotaglinetypographycolor spectrumphotos, illustrations, style-forming graphics Depending on the type of company industry, additional elements may include: smellsmanner of communication with...

Categories: Design

10 Main Business Card Design Trends in 2020

A modern business card does not only include contact information, but also a stylish design that conveys the character of a brand and contributes to its promotion. 72% of people judge a company by its business card design, which means it should look professional, creative, and stylish. We have collected ten trending tricks that will help modernize it. 1. Minimalism  Do you want to create a business card that will not go out of style in the near future? Demand for intelligent and minimalistic design remains relevant throughout the year. Such business cards look modern and convey brand information in a simple way. Here's how it works in practice: Minimalism is guided by the principle "less is more." Although the key elements of business cards - company information and contact details remain, they should be presented as concisely as possible.Key elements can be a simple but original geometry with clean...

Categories: Design

15 Beautiful Backgrounds For Logo Presentations

If you are a graphic designer, you will surely find the following list of free backgrounds very useful for logo presentations. These awesome free backgrounds for logo presentations will help you display your logo designs in a professional and attractive way. The logo will look better than on a plain white background and your customers will love your work! We’ve also prepared some logo design tips, check it out here. Classic Wood TextureBrick wall texturePolygonHalftone TextureVintage Wood TexturePaper TextureCurved WoodBokehCorrugated PosterMore Textures Classic Wood Texture This is a high quality image that you can use in your design projects. Classic Wood Texture You can use the high quality image above in your design projects.... Below is a great photo of aged wood, which can be used as a texture in vintage style designs or whatever else you can imagine. Brick wall texture The following is a high resolution brick wall...

Categories: Design

Category: File FormatSee all >

How to get your logo in AI format for Adobe Illustrator?

If you’ve created a logo with Logaster, you might want to download it in AI file format. For two main reasons: to modify the logo in Adobe Illustrator after downloading it from our site, or to print a logo on branded products. Printing will most often require the file format of AI. Keep in mind that Adobe Illustrator is a vector graphics editor. Therefore, it is essential to save the file as AI, which is a vector format, after working in Illustrator and this will make it compatible with another vector format - PDF. Step by step instructions on how to get your logo in AI file format The steps are very simple. First, you need to download the logo in PDF format from your Logaster account. Vector files (including PDF) are available in the S package. If you have an XS package, then you can upgrade it to S,...

Categories: File Format How To

Vector Logos: Overview and How to Create It

Vector graphics are widely used in the printing industry and in web design, allowing for the production of a high-quality image of any size, whether it’s a colored logo or a large-scale advertising banner for a billboard. In this article, we’ll educate you about the fundamentals of vector graphics. What are vector graphics?Raster vs. vectorWhy vector logos?Vector formatsVector logo designsSimple and fast way to create vector logos What are vector graphics? Along with raster, three-dimensional, and fractal formats, vector is one of the most common ways to create modern graphics. Its main elements are various geometric shapes, including lines, curves, points, circles, etc. Image by Deverdesigns.com Unlike raster logos, which are made up of pixels, vector images consist of control points and curves linking them. All parameters (size, location, color, etc.) can be automatically calculated by a graphics editor using certain mathematical formulae (sinusoidal, parabolic, or hyperbolic function). This makes...

Categories: File Format Logo & branding

Advantages and disadvantages of SVG format

Advantages and disadvantagesHow to use the SVG Today we will focus on vector graphics format SVG.You can read about vector graphics and its difference from the raster format here. Also we have mentioned about SVG in the article "Graphic file formats - JPG, PNG, SVG, PDF". Now lets try to discover this format in more detail. SVG (Scalable Vector Graphics) appeared in 1999. It was developed and implemented to represent the image and its elements (figures, objects, drawings ) in special text format (XML). Photo marketblog.envato.com Advantages and disadvantages Pros: - small size. SVG image elements take up much less space than their twins created in raster format; - flexibility. With CSS, you can quickly change the graphics settings on the site, such as background color or the position of the logo on the page. To do this, you can edit the file in any text editor; - scalability without...

Categories: File Format

Category: GeneralSee all >

Best business books of all time

Did you know that reading is a habit shared by all successful people, such as Warren Buffett, Bill Gates, and many others? Whether you’re a beginning entrepreneur or seasoned businessman, you must constantly improve and hone your skills by reading books on management, investment, customer relations, etc. Check out this list of the best business books that will make your company skyrocket!   The Toilet Paper Entrepreneur, Mike Michalowicz “Have you never run a business in your life? You have no idea where to raise starting capital? Great! Because now you have a chance to do everything right!”- this is how Michalowicz welcomes and encourages his potential readers. The author explains complicated terms in a simple language spiced up with humorous notes. This makes this book an ideal choice for both novice and experienced businessmen. You won’t regret reading this amazing manual! The Pumpkin Plan, Mike Michalowicz Inspired by the farmers,...

Categories: General

10 Tools to Back Up Every Freelancer

In our fast-growing world, more and more people prefer working from home and on their own terms over going to the office every weekday and suffer the entire week. Indeed, freelancers have more freedom and almost like entrepreneurs work for themselves. This very type of job is considered to be a job of the new millennium, while actually, it has already existed a long time ago. In fact, the term ‘freelancer’ is attributed to Walter Scott, who used it in his novel Ivanhoe (1819) to describe a medieval mercenary warrior. Nowadays, freelancers are not warriors anymore. In fact, there is a huge variety of jobs they can do including such interesting ones as graphic designer, translator, writer, and web developer. Well, in general, you can offer any sort of service at the freelance market as long as it is required. So if you are one of those people who are...

Categories: General

All You Need to Know About Logo Embossing

Content: AdvantagesEmbossing materialsEmbossing methodsEmbossing techniquesHow much does it cost?Bottom line A bond between your emblem and your audience reminds human relations. Once a beautiful logo catches your eye, you’re instantly hooked. You start examining color shifts, typography, unusual graphics... Your read the brand name trying to guess what it stands for. You think about what products or services the brand might be offering. Finally, you’re willing to check out the company’s site or social media pages. Sound like love at first sight, right? Sadly, loves tends to fade away. With time, your logo is becoming less and less attractive to your audience. How do you stir up customers’ interest without making drastic changes to your branding? How to do refresh your logo while keeping its personality? It’s easier than you think. Let us introduce to you logo embossing! Advantages Metaphorically speaking, embossing allows your logo to escape its “two-dimensional prison”...

Categories: General How To

Category: Great Brands LogosSee all >

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its symbol was a picture of the state against a yellow ball and the signature “MLPS Lakers”. In 1960, after moving to Los Angeles and rebranding, a golden basketball with a purple signature “Los Angeles Lakers” became the corporate image. In this form, the logo still exists up to now with minor changes. Milwaukee Bucks More than 14,000 fans took part in the contest for the best name in 1968. The winning version was “buck” which is associated with speed and agility. The fan who offered this word won the car, and the animal became the...

Categories: Great Brands Logos

The TikTok Logo: The Meaning Behind the Colorful Note

TikTok: History, Features & Differences With Musical.lyTikTok’s Brand Identity: Colors, Fonts & SymbolsStep-by-Step TikTok Logo Drawing More than 800 million users a month, young audience, creative challenges - that’s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. In this article, we’re going to tell you about the brand’s history and identity.  TikTok: History, Features & Differences With Musical.ly   In 2016 ByteDance, a Chinese tech giant first launched Douyin for creating short videos. In a year the service reached 100 million users and was introduced to international markets under a new name — TikTok. Meanwhile in the US, Musical.ly, a similar app released in 2014 was gaining its popularity. Its users could create 15-second lip-sync or dancing videos. In 2017 ByteDance acquired Musical.ly for $1 billion. Both platforms existed alongside one another: Musical.ly in the US and TikTok on other foreign markets. However, in a...

Categories: Great Brands Logos

How You Know Your Company Needs a Logo Redesign: Logaster Checklist

Content: The inevitability of logo redesignWhen do I need to revisit my logo?How to redesign your old logoHow to use your new logoKeep calmHow can I redesign my logo?Bottom line Sooner or later, new things that used to seem so enticing become trite and boring. Whether you like it or not, this is one of the fundamental “laws” our world is built upon. This rule applies to every aspect of life and every industry, including graphic design. An outdated logo may have a destructive effect on the company, both in terms of its profits and reputation. This is why it’s essential to timely realize that your emblem needs revisiting and make the necessary changes without scaring away your loyal clientele. Plus, you need to use your new branding in a smart way to be able to maximize its effectiveness. This article will give you insightful tips on how to handle...

Categories: Great Brands Logos

Category: How ToSee all >

Seven Simple Steps to Increase the Number of Subscribers on Twitter

Want to pump up your company’s Twitter account to attract more potential customers? We’ve prepared a set of simple and effective tips on how to gain your target audience’s attention. You’ll learn what to put in your profile header, how to use hashtags correctly and how many posts to publish per day What You Need to Know About Twitter Twitter is one of the most popular social networks in the world with 326 million active users. About 152 million of them post, read, or comment tweets daily. Let’s review the main features of the social network to understand how it helps business. How It Works The platform allows you to publish posts up to 280 characters long accompanied by photos, videos, and hashtags. The difference between Twitter and many other popular social networks is its 100% coverage: subscribers see all your tweets in the feed and do not miss important...

Categories: How To

A Step-By-Step Guide to Starting a Business in the USA

Starting a Business in the U.S. for ResidentsStarting a Business in the U.S. for Non-Residents According to the Doing Business ranking of the World Bank, in 2020, the U.S. is in sixth place in the world by the ease /of doing business. Are you planning to start your business in this country? We have developed a full step-by-step guide to exploring the market, choosing the business structure type, calculating costs, finding financing, and registering a company. 1. Explore the Market Before preparing the documents and business plan, you need to carefully analyze the market to get a full picture of the chosen industry, and namely examine consumer habits and the target audience’s financial possibilities, gather the data about your competitors, interest rates of banks, and much more. We have compiled a list of all the necessary services in the following table.   Market Analysis Services Name of the ServiceWhat It OffersHow...

Categories: How To

Brand Positioning Strategy: Winning a Place in the Hearts of Customers

What is Brand PositioningTypes of Positioning StrategiesHow to Write a Positioning StatementExamples of Famous Companies’ Positioning To find your way in an unfamiliar city, you will need a compass. For your business path, this compass will be a positioning strategy that will help the brand to win the minds and hearts of potential customers. To correctly develop a strategy, you will need to define your market position, study the needs of the target audience. and the problems that your product solves. Learn how to step-by-step analyze and formulate a strategy from this article. What is Brand Positioning “Positioning is not what you do with the product. It’s what you do with the consciousness of a potential buyer”. That is how marketers Jack Trout and Al Ries define positioning in their book “Positioning: The Battle of Minds”. Your task is to build a bridge between a product or service and the...

Categories: How To

Category: Logaster NewsSee all >

New Feature: Creating Envelopes

Now besides creating logos and business card designs, Logaster can help you with creating branded envelopes. All minimum set: logo, business cards and envelopes are available to Logaster users. In the near future we are looking forward to creating branded letterheads.

Categories: Logaster News

Category: Logo & brandingSee all >

Square, Triangle, Circle: How the Logo Shape Affects Customers

CircleTriangleSquare and RectangularVertical and Horizontal LinesCurvesSpiral The researchers have found that the logo shape is enough to influence brand perception. Geometry can tell customers about the company’s values, products, and advantages. Let’s find out how to design your logo properly to attract customers. In this article, we’ll analyze the psychological background of various shapes and tell you how well-known brands use them.   Circle This form is used in about 20% of popular logos and symbolizes kindness, softness, unity, and stability. This is proven by the results of the research conducted by the INSEAD business school. The survey participants were shown ads for sports shoes and a sofa in three variations: with a round logo, an angular one, and without it. People considered the goods with a circle-shaped identity as comfortable, and with an angular one - as durable. The circle is so versatile that it is used as a symbol...

Categories: Logo & branding

The Secret Power of Brand Mascots: Benefits, Tips & Examples

What Are Brand Mascots The Benefits of Using Brand Mascots16 Popular MascotsHow Do You Know Your Brand Needs a Mascot?What You Should Consider When Creating a Mascot The brands that use mascot characters are 50% more likely to get an emotional response from consumers. This is not just about entertainment: talismans can help you be in rapport with your customers, even if your business deals with finance or insurance issues. In the article, we're going to explain why such branding is effective and how to establish it. What Are Brand Mascots  Mascots have long been considered a symbol of luck. At the end of the 19th century, this idea entered the business sphere as well. A brand mascot is any “humanized” character that represents a company in terms of marketing. Objects, people, animals, or fictional creatures may be used as mascots. Talismans have a wide range of applications: logos, souvenirs, icons...

Categories: Logo & branding

TOP 19 Esports Team Logos

The logos of esports teams are as creative as those of traditional sports clubs. The most trendy ones include unique monograms, animal mascots, playing with colors and shapes. Read this article to learn how the brand identities of popular esports teams were created and what meaning is hidden behind them. Team Liquid The history of branding began in 2001 when one of the Teamliquid website users drew a banner with a horse inspired by Jim Warren’s painting. Since then, this symbol has always accompanied the team’s corporate identity. The image conveys a sense of community, strength, speed, and confidence. The last version of the logo appeared in 2016. It is a simple geometric image of a circle with the profile of a horse’s head with a mane waving in the breeze. Fnatic The symbolism of one of the strongest European teams is designed as a monogram. Although at first glance...

Categories: Logo & branding

Category: Marketing & AdvertisingSee all >

9 Tips for Beginner Entrepreneurs from Eva Katz

Eva Katz is the CEO of the Digital Bands Advertising Agency, the founder of Digital Bandito, an educational club for entrepreneurs, and a writer. The tips she shares in her social media networks, her speeches and interviews are actually a distillation of her own practice with no empty talk or outdated information. That is why we asked Eva Katz to give some recommendations for start-up entrepreneurs. You’re welcome to read and apply them! 1. Discover Your Uniqueness  The issue of a USP (unique selling proposition) often sends start-up entrepreneurs into a tailspin. Be ready to spend a lot of time to discover your identity: experiment, expand your horizons, combine various tools for promotion. “When my mentor asked me what made us different I got confused and to be honest I’ve been looking for the answer for years because many people can do advertising. Finally, I realized that we have lots...

Categories: Marketing & Advertising

How to Create a Banner for Online Advertising: Complete Guide

What makes an ad bannerStandard banner formats and sizes in 2020Online tools for creating ad banners Do you need a professional banner for your online advertising campaign? We have good news for you! You can create a good-looking banner all by yourself in just a few minutes. Plus, it’s absolutely free! Read on to find out how to do it. You’ll learn about the standard banner formats and sizes, key elements that make a banner, and effective ways to grab the attention of your target audience.  What makes an ad banner You have less than three seconds to command the attention of a user who’s scrolling down their social media media or Google page with search results. This is why it’s important to make each element of your banner count. Let’s see what elements make an ad banner and  how major brands use them to their advantage.  Brand identity Since...

Categories: Marketing & Advertising

How to Create an Email That Subscribers Will Read

If you consider email marketing long dead, think again. According to marketers, emails remain a powerful tool for promoting a business. A smart email marketing campaign is a major stepping stone on your way to building a strong brand. In this post, we’ll educate you on how to design emails that your recipients will open and read to the end. Plus, we’ll share with you some inspiring email designs.  Why you need an email campaign How to structure your email correctly 6 building blocks of an effective email Best email designs for your inspiration Why you need an email campaign Email marketing is a great way to promote your brand, enhance your customer loyalty, and build an effective sales funnel. As far as business goes, emails are surprisingly consistent at delivering great results. While different social platforms may come and go, people keep using emails just like before. Here are...

Categories: Marketing & Advertising

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!