✕
  1. Logaster

Category: Affiliate programSee all >

Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser's website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout. Affiliate programs: terminology and the essence Once again about definitions: advertiser, company, service, website is an author of the affiliate program;affiliate is a partner promoting referral link;referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.). Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser...

Categories: Affiliate program

A step-by-step guide on registration and use of the Logaster affiliate program

The Logaster affiliate program allows partners to monetize their audience and earn commission from each client. Track the success of affiliate links and the total revenue from sales in the personal partner's account. 1. How to sign up for an affiliate program?2. How to lure customers?3. How to receive payment? How to sign up for an affiliate program? In order to participate in the affiliate program, it is not mandatory to use our services. Just sign up and start luring customers. For registration, you need to: 1. Go to the registration page by clicking here and then by clicking “Affiliates sign up”. 2. Fill in all fields with personal information in the registration form. Come up with your affiliate ID (to be used to generate affiliate links) and enter it in the field: "Referral ID”. Or, leave the field blank and the system will automatically generate it for you. Click...

Categories: Affiliate program

Category: ArchiveSee all >

Logaster launched Polish, Indonesian, Dutch and many others versions of the site!

We are always very proud to present you our updates. Recently, we have launched Polish, Indonesian, Dutch, Italian, Hungarian, Romanian, Thai, Korean, Arabic, French, Vietnam, Finland, Norge, Czechia, Greece, Persian, Malay, Bulgarian, Swedish  language versions of the site hoping to make it more comfortable for our customers to use Logaster. Try it now!

Categories: Archive

Category: Business Creation StoriesSee all >

Customer Testimonials Are The Best Promotion, or How to Start a Home Decor Business

Industry: Plant home decorCompany: MossimagPosition: Co-founderGeography: Romania “Do what you like, and you won’t have to work a single day in your life” —  this famous quote sums up an approach to business used by Anna Rozalia, the founder of Mossimag. Mossimag is a small business that deals with plant-based home decor. In an interview to Logaster, Anna Rozalia talks about how she found her niche, as well as how to attract loyal customers and put your business out there.  What inspired you to start your own business? I think everything happens for a reason. I was out of a job. I was staying at home taking care of my plants. One day I came across an article on green walls, and I decided to order a box of reindeer moss to decorate my room. My husband encouraged me, so I made more decorations for my family and friends. My...

Categories: Business Creation Stories

The Story of Feelicity - Women’s Support Platform. An Interview with the Founder

Niche: online projectProject: Feelicity - Women’s Support PlatformRole: Founder and co-directorRegion: Russia According to Moscow Crisis Center For Women, ANNA, only 3% of domestic violence cases go to trial as a criminal case and recorded in statistics. In our interview with the founders of women's aid platform "Feelicity", Igor Barinov and Elena Filimonova talked about how they built the platform, the organization, and its projects. How did you come up with the idea of "Feelicity"? What is your company philosophy? Working in the social sphere, I headed one of Moscow municipalities for 15 years. I often had to deal with problems of family dysfunction, domestic violence, homelessness as well as the failure of parents to fulfill their parental responsibilities. We cannot say that the state system for the prevention of such phenomena is not effective. It is about something else... In my opinion, it is not very flexible and does...

Categories: Business Creation Stories

Teaching English: How to Open an Online Language School

Niche: Online coursesProject: Online English courses on "eeteaching"Role: Mastermind, founder, and directorGeography: Russia Online courses are widely used for corporate training, career enhancement, self-education, studying foreign languages, and cultivating hobbies. According to statistics, in 2015, online courses generated more than 107 bln US Dollars in profits globally. Completing an online course can become a great addition to your CV or portfolio, help you start your own business, boost your confidence, etc. We interviewed Ekaterina Trofimova, who started online English courses eeteaching.ru. Read Ekaterina talk about the fundamental skills, target market, growth potential, starting capital, and other issues. Ekaterina, what skill set does one need to start a business like yours? Does one need to have specific certifications? Online courses can be different, and each entrepreneur can have their goals and strategies. I can only talk from my experience. I’m a certified English teacher. I have an impressive experience teaching at...

Categories: Business Creation Stories

Category: Business tools and servicesSee all >

10 Best On-Demand Printing Services

Best On-Demand Printing ServicesHow to choose a good printing service Looking for a lucrative business idea? How about selling clothing, accessories, and handcrafted items with your branded prints on them? To succeed in this niche, you’ll need to partner with a reliable on-demand printing service that will take care of printing and shipping products to your customers. This article looks at 10 top-notch printing services that will be of great help to your business.  Xpress.Lulu Professional and cost-effective, Xpress.Lulu is the ultimate expert in printing books, comic books, magazines, and calendars. Choose from 3,000 format options, binding types, colors, and layouts. Orders are fulfilled within 3-5 business days and shipped to more than 150 countries worldwide. Printful Printful offers a stunning choice of products and printing options. The platform specializes in men’s, women’s and children’s clothing, accessories, and home products. Your Printful account can be easily connected with major ecommerce...

Categories: Business tools and services

How much does a logo design cost in 2021?

Factors Influencing the Cost of the Logo Four Ways to Develop a Logo How to Choose a Logo Creation Way? How Startupers Create Logos For Their Businesses: Logaster Survey Nike’s logo cost only $35, while Pepsi paid $1 million for theirs. The cost of the logo is affected by many factors that are especially relevant for novice businessmen. Read our article to learn how much it will cost you to create a logo and which type of logo will best suit your company. Factors Influencing the Cost of the Logo The price of logo development may vary from zero to several tens of thousands of dollars and depends on: Creation method. The cheapest option is using graphic editors and online services, and the most expensive one is ordering a logo from a branding agency.Designer’s level. The more experienced the designer, the higher the price.Region. It matters if you order the...

Categories: Business tools and services

How to Create a Beautiful Icon for Your Mobile App

An average person living in the US has more than 100 apps installed on their smartphone, and this number is growing by year. To get a step ahead of competition, your app absolutely needs a professional icon that will enhance user engagement with your brand. Read on to find out how to do that! What is an app icon? Technical specifications for app icons on Android and iOS Five major aspects to keep in mind Three ways to create a custom app icon Wrapping it up What is an app icon? It’s a small image that stands for your app on a user’s device. Needless to say, an icon is a fundamental element of your brand identity. An icon helps you stand out and reveals the essence of your unique selling proposal. The statistics say that users search 70% of mobile apps in App Store and Google Play. As for...

Categories: Business tools and services

Category: Corporate TypographySee all >

11 Handwritten Fonts for Your Branding

11 Handwritten Fonts3 tips for choosing the best handwritten font A handwritten typeface is one of the staples of a friendly and accessible brand. Handwritten fonts give a more personalized look to your brand and forge trust with your target audience. We’ve put together a list of 11 high-end handwritten fonts that are sure to become a trademark of your visual branding. Plus, all of these professional fonts are available for free. So what are you waiting for?  1. Allura This typography has a clean and minimalist look. Like pretty any handwritten font, this typeface has small imperfections that give it extra charm, such as the ragged “m”, protruding “s”, varying spaces between letters, and more. At the same time, this doesn’t impair the legibility of the font in the slightest . Thanks to its versatility, Allura can be used across a variety of surfaces, from logos, to packaging, to...

Categories: Corporate Typography

Ilya Ruderman: The main thing in font selection is to know what result you want to achieve

How to choose a font for your project? Should it reflect the character of the brand? Why is it more complicated to select a high-quality Cyrillic font than a Latin one? We addressed these questions to font designer Ilya Ruderman. Ilya studied in Moscow, the Hague, and now lives and works in Barcelona. He has 20 years of experience, so we asked him to share it with us. How would you introduce yourself to our readers? Ilya Ruderman. Font designer, co-founder of the CSTM Fonts (Custom Fonts) font studio and the type.today font store. Where does font creation begin? There are different ways: sometimes the idea of a single letter comes to mind, sometimes you want to convey the impression of a text you’ve found, for example, in some historical sources. But the key when creating a font is the answers to the questions why you need another font, why...

Categories: Corporate Typography

Font Trends 2020: Retro, Classics, Minimalism

New graphic design trends push the boundaries and break stereotypes. In 2020, you’re free to do literally anything, from simplicity to retro, from hidden symbolism to classic geometry. In this post, we’ll help you find a signature typography for your business.   How to keep up with current font trends Top 8 trends How do I find out the name of a font I like? How do I create a font myself? Where do I find fonts for commercial use? How to keep up with current font trends Modern design trends are characterized by versatility, flexibility, and lack of clear boundaries. More and more, we see contrasting styles co-exist rather than compete with each other. This is a good tendency because now you can use any design technique without worrying that it may go out of fashion in a couple of years. Three life hacks to stay trendy: Opt for...

Categories: Corporate Typography

Category: Customer StoriesSee all >

Martin Quiros story – Dr. Martin Quiros brand

A doctor, trained in the best institutions in Colombia, with more than 15 years of experience. Follow us: 0xe800 0xe800 Customer: Martin Quiros Region: Colombia Industry: Doctor Position: Founder ❝ What did you like about Logaster? I like Logaster which is an excellent tool for people like me, without knowledge in brand building. easy to use, very intuitive. ❞

Categories: Customer Stories

Natalia Rekhtina story – #Stepbystepdream brand

A step-by-step dream is my first product in this format, a 35-day intensive for tremendous changes in your life. Follow us: 0xe800 Customer: Natalia Rekhtina Region: Russia Industry: Professional coach Position: Founder ❝ What did you like about Logaster? I'm very satisfied! And I have already told all of my friends about Logaster. To tell the truth I have not written reviews with such a feeling of gratitude for a long time! Thank you very much to all your team! I wish you good luck and prosperity! ❞

Categories: Customer Stories

Anna-Nadezhda Antonova story – Haze of lace brand

@Hazeoflace is a young developing project that helps people to study how to make lace and bobbin lace school. Also, we provide fast and careful shopping worldwide. Follow us: 0xe800 Customer: Anna-Nadezhda Antonova Region: Russia Industry: Shop & online school making lace Position: Founder ❝ What did you like about Logaster? It was very easy for me to work with Logaster . It is easy to customize the logo, it is easy to download, it is easy to use the ready design. I did the second iteration of the logo right there. I think this is the key thing - it is easy to use so that customers return. ❞

Categories: Customer Stories

Category: DesignSee all >

Why You Absolutely Need a Black and White Brand Identity

How a black-and-white palette can enhance your brandingHow to use an achromatic paletteBeautiful black-and white logos Are you breaking your head over how to create a timeless branding that won’t look outdated in a few years? Are you looking to bring forward your product value or emphasize the unique personality of your brand? One way to go is to benefit from a black and white branding color scheme. In this article, we’ll examine how to make the most out of a black-and-white palette wisely and where to look for inspiration. How a black-and-white palette can enhance your branding Found at the opposite ends of the color spectrum, black and white are also referred to as “achromatic colors”. While black doesn’t reflect light at all, white is the most reflective color out there. Let’s see what advantages a black and white palette has to offer.  1. Simple to create. With a...

Categories: Design

The Dos And Don'ts Of Finding The Perfect Illustration Style For Your Product

Every product needs an illustration that perfectly represents its function, brand, and intended audience. But that’s not always an easy thing to create.  Whether you're an illustrator creating a product illustration for a client or a business owner starting on your product journey - you’re going to need to dig deep and cultivate your inner artist to get this right. Everything You Need To Know About Product Illustration What Are The Main Types of Illustration? What Makes A Good Product Illustration Theme? Digital Illustrations And Graphic Design The Dos And Don'ts Of Product Illustration Finding Inspiration Conclusion Everything You Need To Know About Product Illustration In this article, we will discuss what product illustration is and why it matters, the most common illustration styles and themes, digital illustrations, and the basic do’s and don’ts of product illustration. First, let’s talk about what product illustration is and why it matters.   What...

Categories: Design

How to Create an Awesome Banner for Your YouTube Channel

3 tools for creating a killer banner4 tips for designing a YouTube banner5 amazing YouTube banners If designed well, a banner can boost your YouTube channel big time. Among other things, a cool banner has the power to grab viewers’ attention, hint at the topic of your channel, and urge users to perform a certain target action. This article examines the key guidelines for making a stellar banner that will elevate your YouTube channel to a new level. Plus, we couldn’t possibly leave you without inspiring examples of beautiful YouTube banners!   3 tools for creating a killer banner Online constructors are a fast and easy way to create amazing visuals for your YouTube channel. Most services offer ready-to-use templates created by professional designers. All you need to do is to pick the best template and customize it with graphics and text of your choice.   1. Canva Canva is a one-stop...

Categories: Design

Category: File FormatSee all >

How to Print a Logo on Clothing, Packaging, and Souvenirs

Branded mugs, notebooks, and yoga mats are all great tools for reminding clients of your brand. To make the most of this promotion method, you need to learn how to choose the right products, come up with a professional design concept, and meet certain technical requirements. Read on to find out how to do that and elevate your promotion strategy.  Technical requirements To make your printed designs look exactly as you want them to, you need to make sure they meet some crucial technical requirements.  1. Color schemes CMYK and RGB are the two major color schemes that are used on a global level.  The CMYK model is used for print. This scheme is made of four colors: cyan (blue and green), magenta, yellow, and key (black). CMYK inks are applied onto a surface in tiny dots that blend together to create a solid image. As for the RGB color...

Categories: File Format General

How to get your logo in AI format for Adobe Illustrator?

If you’ve created a logo with Logaster, you might want to download it in AI file format. For two main reasons: to modify the logo in Adobe Illustrator after downloading it from our site, or to print a logo on branded products. Printing will most often require the file format of AI. Keep in mind that Adobe Illustrator is a vector graphics editor. Therefore, it is essential to save the file as AI, which is a vector format, after working in Illustrator and this will make it compatible with another vector format - PDF. Step by step instructions on how to get your logo in AI file format The steps are very simple. First, you need to download the logo in PDF format from your Logaster account. Vector files (including PDF) are available in the S package. If you have an XS package, then you can upgrade it to S,...

Categories: File Format How To

Vector Logos: Overview and How to Create It

Vector graphics are widely used in the printing industry and in web design, allowing for the production of a high-quality image of any size, whether it’s a colored logo or a large-scale advertising banner for a billboard. In this article, we’ll educate you about the fundamentals of vector graphics. What are vector graphics?Raster vs. vectorWhy vector logos?Vector formatsVector logo designsSimple and fast way to create vector logos What are vector graphics? Along with raster, three-dimensional, and fractal formats, vector is one of the most common ways to create modern graphics. Its main elements are various geometric shapes, including lines, curves, points, circles, etc. Image by Deverdesigns.com Unlike raster logos, which are made up of pixels, vector images consist of control points and curves linking them. All parameters (size, location, color, etc.) can be automatically calculated by a graphics editor using certain mathematical formulae (sinusoidal, parabolic, or hyperbolic function). This makes...

Categories: File Format Logo & branding

Category: GeneralSee all >

How to Use Stock and Archive Video Footage: A Complete Guide

If you’re engaged in creating YouTube videos, ads or presentations, you’re probably going to need ready-to-use video clips from stock image websites. There is no denying that downloading someone else’s video is way easier than shooting one of your own. In this article, we’re going to look at why businesses may need stock and archive footage and where to find it.   The difference between stock and archive footage Where and how to use stock video footage Where to find stock video footage How to choose the right license Conclusion The difference between stock and archive footage Let’s start with some crucial terminology. This article talks about supplemental, secondary footage which is referred to as “B-roll”. This term is widely used in film and television production. Now out of use, the term “A-roll” indicated the main footage. As for B-roll footage, it mainly served to hide visible splices between shots. Nowadays,...

Categories: General

8 Tips on How to Increase Sales for Your SaaS Business

The right SaaS products can grow exponentially in a very short space of time. The question is, how do you achieve this growth? Here are eight essential tips to help you increase sales for your SaaS business.  1. Salespeople Sell SaaS Products There’s a slight misconception that Saas products sell themselves.  Yes, a great SaaS product will grow organically. Think about the rise of Zoom for example. One person invites another, they like how it’s easy to use, and then they invite the next person.  However, there’s still a lot of hard work going on in the background, and salespeople are vitally important to this. Sales experience is important in this equation, but the key attracting new customers is understanding the audience and knowing the product inside out. Major SaaS companies like Zapier have had huge success with a model where every staff member does customer success. This means salespeople...

Categories: General

How to Print a Logo on Clothing, Packaging, and Souvenirs

Branded mugs, notebooks, and yoga mats are all great tools for reminding clients of your brand. To make the most of this promotion method, you need to learn how to choose the right products, come up with a professional design concept, and meet certain technical requirements. Read on to find out how to do that and elevate your promotion strategy.  Technical requirements To make your printed designs look exactly as you want them to, you need to make sure they meet some crucial technical requirements.  1. Color schemes CMYK and RGB are the two major color schemes that are used on a global level.  The CMYK model is used for print. This scheme is made of four colors: cyan (blue and green), magenta, yellow, and key (black). CMYK inks are applied onto a surface in tiny dots that blend together to create a solid image. As for the RGB color...

Categories: File Format General

Category: Great Brands LogosSee all >

17 Successful Companies That Started Out During Crises

The word "crisis" in Chinese consists of two hieroglyphs: “danger” and “opportunity”. These opportunities were used by dozens of currently popular brands that opened up during economic downturns. Using themir stories as an example, we’ll show why the crisis of 2020 is not a reason to abandon plans for launching a business. 1. WhatsApp Two former Yahoo employees, Brian Acton and Jan Koum launched a messaging application at the end of the Great Recession of 2007-2009. Due to its speed and convenience, WhatsApp quickly gained popularity. Today, it is one of the most used messaging programs with more than 2 billion active users in 180 countries worldwide.  The company’s profit is never disclosed: since 2014 WhatsApp has been part of Facebook, which doesn’t publish financial data on individual business segments. 2. Airbnb During the 2007 recession, two roommates in San Francisco were short of money to pay the rent. To...

Categories: Great Brands Logos

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the 13 popular fonts they use and who they will suit. The Smw Fonts for Different Brands: Allowed or Not? Think of the logos of Bayer and Fendi, Kappa and Energizer. They seem completely different at first glance, but they are inspired by the same font, Helvetica, which is considered the champion in popularity for brand identity development due to its versatility. This is quite a common situation for branding: many companies choose the same typography when developing their corporate identity. At the same time, their personality is emphasized in such ways: various outlines (there can...

Categories: Great Brands Logos

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its symbol was a picture of the state against a yellow ball and the signature “MLPS Lakers”. In 1960, after moving to Los Angeles and rebranding, a golden basketball with a purple signature “Los Angeles Lakers” became the corporate image. In this form, the logo still exists up to now with minor changes. Milwaukee Bucks More than 14,000 fans took part in the contest for the best name in 1968. The winning version was “buck” which is associated with speed and agility. The fan who offered this word won the car, and the animal became the...

Categories: Great Brands Logos

Category: How ToSee all >

Cloud Services For Business: How To Choose The Right One

Cloud-based corporate services help solve a variety of tasks. For example, to build a virtual IT infrastructure, deploy backup data storage, run your own applications, and much more. To select the optimal cloud-based solutions, it is necessary to understand what products are currently offered on this market. Let's consider them in detail. Types of cloud services The benefits of cloud services What you need to do before you start using cloud services To conclude Types of cloud services Virtual server Access to computing resources, disk space, and operating system. The most common type. By taking advantage of this service, you avoid the cost of buying and maintaining physical servers. That is, you rent virtually any amount of cloud computing resources for any amount of time. Private Cloud for Business By renting a server, you can get started with a control panel on a machine with the specifications and operating system...

Categories: How To

How to Start a Successful Art Business: A Complete Guide

It’s time to transform your creative talents into a source of income! Here we’re talking about not only selling artsy stuff like paintings or sculptures. The definition of art business is much wider. This term refers to any creative form of entrepreneurship, from photo restoration to cake decoration. This comprehensive guide contains the best art business ideas, the main steps for starting an art business, and a bunch of inspiring examples. Are you ready? Let’s get your creative juices flowing! Art business ideas Steps for starting a successful art business Websites of successful art businesses Wrapping up Art business ideas When running an art business, you’re making money on your creative activities. You can be selling artworks, training employees, organizing events, etc. Art business covers a myriad of occupations, from cooking to songwriting. Let’s take a look at some smart ideas for an art business:  drawing and painting;sculpting;photography;interior and landscape...

Categories: How To

How to Start Selling T-Shirts Online: 6 Simple Steps

Starting a T-shirt business is a doable task even if you’re a novice entrepreneur. You need to pick a promising niche, come up with catchy designs, and find a smart way to separate your brand from the crowd. Find out 6 easy steps for starting the business of your dreams! Pick a nicheGenerate ideasCreate T-shirt designsChoose a good fabric and printing techniqueChoose the best sales channelsAttract customers Step 1. Pick a niche Since T-shirts are a practical and relatively cheap product, the competition among T-shirt sellers is pretty high. Picking the right niche is a key to building a successful T-shirt business. To do that, you need to answer the question: Who is going to buy my product? Answering “everyone” won’t do. You need to identify who your potential customers are. Doing so is essential to meeting the market needs and eventually boosting your sales. Here are some of the...

Categories: How To

Category: Logaster NewsSee all >

New Feature: Creating Envelopes

Now besides creating logos and business card designs, Logaster can help you with creating branded envelopes. All minimum set: logo, business cards and envelopes are available to Logaster users. In the near future we are looking forward to creating branded letterheads.

Categories: Logaster News

Category: Logo & brandingSee all >

How to Choose the Right Imagery for Top-Class Branding

The average person is estimated to see 6,000-10,000 advertisements per day. Plus, people visit company sites, follow social media pages, and go shopping. One thing that all these touch points have in common is images. How do you find compelling images that draw in customers and enhance your brand recognition? This guide will provide you with all the answers!  About a brand image and why you need it Think about how many branded images you’ve seen today. Facebook ads, billboards, logos on pens, photos in newsletters, and so on. While you may not recall every single image, your subconscious never fails to collect and process every piece of information that you’ve come across. A brand image consists of all kinds of imagery and graphics, from fonts to photos on ad banners. In addition to creating a visual image, a brand image performs a number of other important functions.  Brand image...

Categories: Logo & branding

Principles of Effective Branding that are Often Overlooked

A lot of companies think putting an eye-catching logo on everything they publish is enough to have effective branding. This is a waste of money. A logo without an underlying support structure is worthless.  Getting it right involves looking at the underlying foundation of your business and using them to guide everything you do. Elements of effective branding Brand Identity Branding vs Marketing Maintaining your brand Elements of effective branding Your brand is the perceived functional & emotional value in your audience's eyes. You can't build a brand overnight, you can only facilitate it through actions & communication. These elements of branding serve as a pyramid. At the top is your Brand Essence, your name, logo and tagline. Easy for people to recognize and to mention at a dinner party. In the middle is your Brand Identity, this contains any visual, vocal and written communication put out by you. All...

Categories: Logo & branding

What Is Brand Marketing and Why Does Your Business Need It?

Branding, Marketing and Brand Marketing: What’s the Difference?Key brand marketing typesThree Examples of Creative Brand MarketingA Step-by-Step Strategy for Brand Creation and Promotion Imagine that you are looking for a cleaning company and you see two advertising offers with the same prices and services. Which brand will you choose? The one that shares a common language with you is more likely to be more attractive or conveys similar values. Your choice is the result of brand marketing, i.e. promoting the image of the company in the market. Read the article to learn how this tool works and how to use it.  Branding, Marketing and Brand Marketing: What’s the Difference? Let’s analyze the terminology on the example of a typical everyday situation. Let’s say that you regularly visit your favorite coffee shop because there is a friendly barista, nice music plays, coffee is chosen to your taste, and the pictures on...

Categories: Logo & branding

Category: Marketing & AdvertisingSee all >

How to use PPC advertising for brand awareness

Sure, you know your brand is important. That’s why you’re on Logaster’s website!  But how should you think about your brand when it comes to PPC Marketing? In this article, I want to walk you through ways you can ensure your brand is front and center to your target audience using Paid Search Advertising.  We’ll take a look at three ways you should think about leveraging PPC to strengthen your Brand:  Brand Awareness Brand Lift Brand Protection Brand Awareness Let’s start with Brand Awareness. For the sake of this article, what I’m referring to here is the idea of reaching a completely cold audience with PPC with the objective of introducing them to your Brand. You know they may not purchase yet, and you’re okay with that. It’s the first date, not the marriage ceremony.  With PPC, there are several ways you can increase your Brand Awareness, the most obvious...

Categories: Marketing & Advertising

SEO for Beginners: How to Make Your Website Visible on Google

Are you launching a website and looking for effective ways to drive traffic to it? To grow a solid customer base, you need to make your online platform visible for major search engines. If you think that emerging businesses can’t master the art of SEO, we have really good news for you! Read this SEO starter guide to find how to make your first steps in SEO.   What is SEO and why do businesses need it? How to improve your website’s SEO How to track your website’s performance Final word What is SEO and why do businesses need it? You probably know that SEO stands for Search Engine Optimization. Its goal is to make popular search engines (mainly Google, the world’s most popular search engine) notice your website and rank it higher in organic search results. Take a look at the main perks of using SEO. SEO makes your website...

Categories: Marketing & Advertising

Rhetorical Triangle: How to Create a Convincing Ad

One of the best ways to earn the trust of your target audience and win them over is by using three important components: your company’s authority, logical arguments, and emotions. In Ancient Greece, these elements were known under the term “rhetorical triangle”. How can these strategies be useful to a business these days? How are major brands using these three methods to appeal to an audience? Read on to find that out! What is a rhetorical triangle? Ethos Pathos Logos Final words What is a rhetorical triangle? It turns out that the techniques of effective advertising were developed as early as in the times of Aristotle. The great thinker outlined three rhetorical appeals:  ethos refers to the credibility of the speaker;pathos refers to the emotions of the audience;logos refers to facts and statistics.  The combination of these techniques is called the “rhetorical triangle”. For more than 2,000 years now, this...

Categories: Marketing & Advertising

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!