Top affiliate programs 2020

Affiliate program is an advertising format, the ultimate goal of which is to increase sales and generate affiliate income. The program involves the advertiser (it can be a service or a store) and affiliates who place texts, banners, links and other materials on their websites. Any of them sends a referral link to the advertiser's website. As soon as the user clicks on the link and performs the necessary action, the affiliate receives a payout. Affiliate programs: terminology and the essence Once again about definitions: advertiser, company, service, website is an author of the affiliate program;affiliate is a partner promoting referral link;referral is a user who came to the referral link and made the necessary action (purchase, registration, subscription, etc.). Affiliate programs, unlike other ways to earn money on advertising on the Internet, are aimed at paying for the result. The result means any target action required by the advertiser...

Categories: Affiliate program

A step-by-step guide on registration and use of the Logaster affiliate program

The Logaster affiliate program allows partners to monetize their audience and earn commission from each client. Track the success of affiliate links and the total revenue from sales in the personal partner's account. 1. How to sign up for an affiliate program?2. How to lure customers?3. How to receive payment? How to sign up for an affiliate program? In order to participate in the affiliate program, it is not mandatory to use our services. Just sign up and start luring customers. For registration, you need to: 1. Go to the registration page by clicking here and then by clicking “Affiliates sign up”. 2. Fill in all fields with personal information in the registration form. Come up with your affiliate ID (to be used to generate affiliate links) and enter it in the field: "Referral ID”. Or, leave the field blank and the system will automatically generate it for you. Click...

Categories: Affiliate program

Logaster launched Polish, Indonesian, Dutch and many others versions of the site!

We are always very proud to present you our updates. Recently, we have launched Polish, Indonesian, Dutch, Italian, Hungarian, Romanian, Thai, Korean, Arabic, French, Vietnam, Finland, Norge, Czechia, Greece, Persian, Malay, Bulgarian, Swedish  language versions of the site hoping to make it more comfortable for our customers to use Logaster. Try it now!

Categories: Archive

The Story of Feelicity - Women’s Support Platform. An Interview with the Founder

Niche: online projectProject: Feelicity - Women’s Support PlatformRole: Founder and co-directorRegion: Russia According to Moscow Crisis Center For Women, ANNA, only 3% of domestic violence cases go to trial as a criminal case and recorded in statistics. In our interview with the founders of women's aid platform "Feelicity", Igor Barinov and Elena Filimonova talked about how they built the platform, the organization, and its projects. How did you come up with the idea of "Feelicity"? What is your company philosophy? Working in the social sphere, I headed one of Moscow municipalities for 15 years. I often had to deal with problems of family dysfunction, domestic violence, homelessness as well as the failure of parents to fulfill their parental responsibilities. We cannot say that the state system for the prevention of such phenomena is not effective. It is about something else... In my opinion, it is not very flexible and does...

Teaching English: How to Open an Online Language School

Niche: Online coursesProject: Online English courses on "eeteaching"Role: Mastermind, founder, and directorGeography: Russia Online courses are widely used for corporate training, career enhancement, self-education, studying foreign languages, and cultivating hobbies. According to statistics, in 2015, online courses generated more than 107 bln US Dollars in profits globally. Completing an online course can become a great addition to your CV or portfolio, help you start your own business, boost your confidence, etc. We interviewed Ekaterina Trofimova, who started online English courses eeteaching.ru. Read Ekaterina talk about the fundamental skills, target market, growth potential, starting capital, and other issues. Ekaterina, what skill set does one need to start a business like yours? Does one need to have specific certifications? Online courses can be different, and each entrepreneur can have their goals and strategies. I can only talk from my experience. I’m a certified English teacher. I have an impressive experience teaching at...

Reputation is Everything: Natalia Besedina on Starting a Law Firm

Niche: Law business;Project: “Right Decision” law firmRole: Mastermind, founder and directorGeography: Russia At what point in their career does a lawyer realize that they have enough experience to launch their own business? We had a very insightful talk with Natalia Besedina, the founder of a successful law firm, “Right Decision.” We asked Natalia how she had come up with the idea of embarking on this entrepreneurial journey, how she found her first clients, and what growth potential a law company possesses. When is the right moment to consider the idea of starting a law business?  Law business is all about reputation. It’s the main factor that ensures consistent profits. You can claim to be able to win any case but this is hardly possible in real life. You need to explain to the client – adjusting your speech to their personality — that your goal is not necessarily to win the...

How much does a logo design cost in 2020?

Factors Influencing the Cost of the LogoFour Ways to Develop a LogoHow to Choose a Logo Creation Way? Nike’s logo cost only $35, while Pepsi paid $1 million for theirs. The cost of the logo is affected by many factors that are especially relevant for novice businessmen. Read our article to learn how much it will cost you to create a logo and which type of logo will best suit your company. Factors Influencing the Cost of the Logo The price of logo development may vary from zero to several tens of thousands of dollars and depends on: Creation method. The cheapest option is using graphic editors and online services, and the most expensive one is ordering a logo from a branding agency.Designer’s level. The more experienced the designer, the higher the price.Region. It matters if you order the service offline: in large cities, the cost will be higher than...

How to Create a Beautiful Icon for Your Mobile App

An average person living in the US has more than 100 apps installed on their smartphone, and this number is growing by year. To get a step ahead of competition, your app absolutely needs a professional icon that will enhance user engagement with your brand. Read on to find out how to do that! What is an app icon? Technical specifications for app icons on Android and iOS Five major aspects to keep in mind Three ways to create a custom app icon Wrapping it up What is an app icon? It’s a small image that stands for your app on a user’s device. Needless to say, an icon is a fundamental element of your brand identity. An icon helps you stand out and reveals the essence of your unique selling proposal. The statistics say that users search 70% of mobile apps in App Store and Google Play. As for...

How to Use Monograms in Business and Everyday Life

Think about the logos used by Louis Vuitton, Chanel or Givenchy. These and many other brands are using monograms as their corporate symbols. Personalized and straightforward, a monogram works great for both companies and personal projects. Read our guide on how to use this potent graphic symbol to enhance your visual identity. What businesses can benefit from a monogram Ways of use 3 smart ways to create a custom monogram How to design a monogram: 5 handy tips Inspirational examples Bottom line What businesses can benefit from a monogram Monograms are a common choice among brands. A monogram usually incorporates one to three letters that fuse into a balanced composition. If you’re on the fence about using a monogram, you’re welcome to do our checklist: Your brand name consists of one or more names: Some good examples include Yves Saint Laurent, Hewlett-Packard, and Hennes & Mauritz. The initials YSL, HP,...

Ilya Ruderman: The main thing in font selection is to know what result you want to achieve

How to choose a font for your project? Should it reflect the character of the brand? Why is it more complicated to select a high-quality Cyrillic font than a Latin one? We addressed these questions to font designer Ilya Ruderman. Ilya studied in Moscow, the Hague, and now lives and works in Barcelona. He has 20 years of experience, so we asked him to share it with us. How would you introduce yourself to our readers? Ilya Ruderman. Font designer, co-founder of the CSTM Fonts (Custom Fonts) font studio and the type.today font store. Where does font creation begin? There are different ways: sometimes the idea of a single letter comes to mind, sometimes you want to convey the impression of a text you’ve found, for example, in some historical sources. But the key when creating a font is the answers to the questions why you need another font, why...

Categories: Corporate Typography

Font Trends 2020: Retro, Classics, Minimalism

New graphic design trends push the boundaries and break stereotypes. In 2020, you’re free to do literally anything, from simplicity to retro, from hidden symbolism to classic geometry. In this post, we’ll help you find a signature typography for your business.   How to keep up with current font trends Top 8 trends How do I find out the name of a font I like? How do I create a font myself? Where do I find fonts for commercial use? How to keep up with current font trends Modern design trends are characterized by versatility, flexibility, and lack of clear boundaries. More and more, we see contrasting styles co-exist rather than compete with each other. This is a good tendency because now you can use any design technique without worrying that it may go out of fashion in a couple of years. Three life hacks to stay trendy: Opt for...

Categories: Corporate Typography

Free New Year Fonts for Your Logo in 2019

Content: Best New Year fontsHow to Craft a New Year logo with Adobe Photoshop Companies love to use Christmas-themed typography to embellish their websites, newsletters, and logos for the holiday season. Special New Year fonts are a great way to decorate your visual content and put your audience into the right mood. Plus, it shows that your brand adjusts easily and can face the challenges of the ever-changing world.  When speculating on the New Year atmosphere in business, one almost instinctively thinks about the Coca Cola brand. Due to a smart marketing strategy, Coca Cola has become No. 1 non-alcoholic drink at New Year parties, both in the US and globally. Nowadays, a Coca Cola bottle is an undeniable symbol for winter fun and magic.  Best New Year fonts If you want to follow in Coca Cola’s steps, typography is a good place to start. Sometimes, to breathe a new...

Categories: Corporate Typography

Rafael Moreira story – GoQuality brand

The company provides solutions to have organized Process, agility ways to think and toolings to manage it's process promoting the continuous improvement and working constantly in risks and opportunities. Follow us: 0xe800 0xe800 Customer: Rafael Moreira Region: USA Industry: Consulting Position: Cofounder ❝ Why did you choose Logaster? When I found Logaster I soon realized that they were doing a serious job, the experience they bring us when creating our brand is something unique and mainly motivating. Logaster awakens in us the entrepreneurial spirit when we are creating our brand and this is something that differentiates them. I am very satisfied with the service provided since the functionalities of the website to the support provided! ❞ ❝ What did you like about Logaster? I didn't know any other tool as powerful as it is for easily and practically, quickly make a logo and very intelligently have prospects for applying the...

Categories: Customer Stories

Bandi Anna Rozalia story – Mossimag brand

I am selling online preserved moss frame and home decorations with moss and preserved plants. Follow us: 0xe800 Facebook Customer: Bandi Anna Rozalia Region: Romania Industry: Decorations with moss Position: Founder ❝ What design products did you need? I needed a logo that would reflect what we do (moss) and who we are (MAG is the first letters of my name and my husband's). This is how the name mossimag came about! ❞ ❝ What did you like about Logaster? Thank you for reply, I figured very nice, i am happy with my logo, excellent service! ❞

Categories: Customer Stories

Thiare Rubio Gonzalez story – Heavy Duty brand

Unemployed and with my partner we decided to invest in a sports equipment company, we started importing booty bands and the logo was perfect to represent our motivation. Follow us: 0xe800 Facebook Customer: Thiare Rubio Gonzalez Region: Spain Industry: Sports equipment company Position: Founder ❝ What design products did you need? I urgently needed the logo because they offered to print it on one of the products. ❞ ❝ What did you like about Logaster? Your page seems great to me, it works in a fantastic way, it has many tools. ❞

Categories: Customer Stories

12 Creative Examples of Corporate Identity for Inspiration

Elements included in corporate identityExamples of famous brands’ corporate identity Corporate identity is not just a combination of logo, slogan, corporate colors, and fonts. Its main goal is to create a recognizable image of the company in the eyes of consumers. In this process, every point of contact with the brand becomes crucial, from branded packaging to communication with customers. In the article, we will explain how well-known brands cope with this concept. Elements included in corporate identity Corporate style or identity is based on the mission and values ​​of the company, and the message which is conveyed to the target audience. You can convey it with the help of tools that evoke all the senses: vision, hearing, smell, and tactile senses. The main elements of corporate identity are: company namelogotaglinetypographycolor spectrumphotos, illustrations, style-forming graphics Depending on the type of company industry, additional elements may include: smellsmanner of communication with...

Categories: Design

10 Main Business Card Design Trends in 2020

A modern business card does not only include contact information, but also a stylish design that conveys the character of a brand and contributes to its promotion. 72% of people judge a company by its business card design, which means it should look professional, creative, and stylish. We have collected ten trending tricks that will help modernize it. 1. Minimalism  Do you want to create a business card that will not go out of style in the near future? Demand for intelligent and minimalistic design remains relevant throughout the year. Such business cards look modern and convey brand information in a simple way. Here's how it works in practice: Minimalism is guided by the principle "less is more." Although the key elements of business cards - company information and contact details remain, they should be presented as concisely as possible.Key elements can be a simple but original geometry with clean...

Categories: Design

15 Beautiful Backgrounds For Logo Presentations

If you are a graphic designer, you will surely find the following list of free backgrounds very useful for logo presentations. These awesome free backgrounds for logo presentations will help you display your logo designs in a professional and attractive way. The logo will look better than on a plain white background and your customers will love your work! We’ve also prepared some logo design tips, check it out here. Classic Wood TextureBrick wall texturePolygonHalftone TextureVintage Wood TexturePaper TextureCurved WoodBokehCorrugated PosterMore Textures Classic Wood Texture This is a high quality image that you can use in your design projects. Classic Wood Texture You can use the high quality image above in your design projects.... Below is a great photo of aged wood, which can be used as a texture in vintage style designs or whatever else you can imagine. Brick wall texture The following is a high resolution brick wall...

Categories: Design

How to get your logo in AI format for Adobe Illustrator?

If you’ve created a logo with Logaster, you might want to download it in AI file format. For two main reasons: to modify the logo in Adobe Illustrator after downloading it from our site, or to print a logo on branded products. Printing will most often require the file format of AI. Keep in mind that Adobe Illustrator is a vector graphics editor. Therefore, it is essential to save the file as AI, which is a vector format, after working in Illustrator and this will make it compatible with another vector format - PDF. Step by step instructions on how to get your logo in AI file format The steps are very simple. First, you need to download the logo in PDF format from your Logaster account. Vector files (including PDF) are available in the S package. If you have an XS package, then you can upgrade it to S,...

Categories: File Format How To

Vector Logos: Overview and How to Create It

Vector graphics are widely used in the printing industry and in web design, allowing for the production of a high-quality image of any size, whether it’s a colored logo or a large-scale advertising banner for a billboard. In this article, we’ll educate you about the fundamentals of vector graphics. What are vector graphics?Raster vs. vectorWhy vector logos?Vector formatsVector logo designsSimple and fast way to create vector logos What are vector graphics? Along with raster, three-dimensional, and fractal formats, vector is one of the most common ways to create modern graphics. Its main elements are various geometric shapes, including lines, curves, points, circles, etc. Image by Deverdesigns.com Unlike raster logos, which are made up of pixels, vector images consist of control points and curves linking them. All parameters (size, location, color, etc.) can be automatically calculated by a graphics editor using certain mathematical formulae (sinusoidal, parabolic, or hyperbolic function). This makes...

Advantages and disadvantages of SVG format

Advantages and disadvantagesHow to use the SVG Today we will focus on vector graphics format SVG.You can read about vector graphics and its difference from the raster format here. Also we have mentioned about SVG in the article "Graphic file formats - JPG, PNG, SVG, PDF". Now lets try to discover this format in more detail. SVG (Scalable Vector Graphics) appeared in 1999. It was developed and implemented to represent the image and its elements (figures, objects, drawings ) in special text format (XML). Photo marketblog.envato.com Advantages and disadvantages Pros: - small size. SVG image elements take up much less space than their twins created in raster format; - flexibility. With CSS, you can quickly change the graphics settings on the site, such as background color or the position of the logo on the page. To do this, you can edit the file in any text editor; - scalability without...

Categories: File Format

Best business books of all time

Did you know that reading is a habit shared by all successful people, such as Warren Buffett, Bill Gates, and many others? Whether you’re a beginning entrepreneur or seasoned businessman, you must constantly improve and hone your skills by reading books on management, investment, customer relations, etc. Check out this list of the best business books that will make your company skyrocket!   The Toilet Paper Entrepreneur, Mike Michalowicz “Have you never run a business in your life? You have no idea where to raise starting capital? Great! Because now you have a chance to do everything right!”- this is how Michalowicz welcomes and encourages his potential readers. The author explains complicated terms in a simple language spiced up with humorous notes. This makes this book an ideal choice for both novice and experienced businessmen. You won’t regret reading this amazing manual! The Pumpkin Plan, Mike Michalowicz Inspired by the farmers,...

Categories: General

10 Tools to Back Up Every Freelancer

In our fast-growing world, more and more people prefer working from home and on their own terms over going to the office every weekday and suffer the entire week. Indeed, freelancers have more freedom and almost like entrepreneurs work for themselves. This very type of job is considered to be a job of the new millennium, while actually, it has already existed a long time ago. In fact, the term ‘freelancer’ is attributed to Walter Scott, who used it in his novel Ivanhoe (1819) to describe a medieval mercenary warrior. Nowadays, freelancers are not warriors anymore. In fact, there is a huge variety of jobs they can do including such interesting ones as graphic designer, translator, writer, and web developer. Well, in general, you can offer any sort of service at the freelance market as long as it is required. So if you are one of those people who are...

Categories: General

All You Need to Know About Logo Embossing

Content: AdvantagesEmbossing materialsEmbossing methodsEmbossing techniquesHow much does it cost?Bottom line A bond between your emblem and your audience reminds human relations. Once a beautiful logo catches your eye, you’re instantly hooked. You start examining color shifts, typography, unusual graphics... Your read the brand name trying to guess what it stands for. You think about what products or services the brand might be offering. Finally, you’re willing to check out the company’s site or social media pages. Sound like love at first sight, right? Sadly, loves tends to fade away. With time, your logo is becoming less and less attractive to your audience. How do you stir up customers’ interest without making drastic changes to your branding? How to do refresh your logo while keeping its personality? It’s easier than you think. Let us introduce to you logo embossing! Advantages Metaphorically speaking, embossing allows your logo to escape its “two-dimensional prison”...

Categories: General How To

13 Fonts Used by Famous Brands

The Smw Fonts for Different Brands: Allowed or Not?Well-known Fonts: How They Appeared and Where They Are Used Are you looking for a perfect font that would convey the nature of the company, be easy to read, and look relevant? We offer you to learn from the experience of well-known brands. You’ll find out the 13 popular fonts they use and who they will suit. The Smw Fonts for Different Brands: Allowed or Not? Think of the logos of Bayer and Fendi, Kappa and Energizer. They seem completely different at first glance, but they are inspired by the same font, Helvetica, which is considered the champion in popularity for brand identity development due to its versatility. This is quite a common situation for branding: many companies choose the same typography when developing their corporate identity. At the same time, their personality is emphasized in such ways: various outlines (there can...

Categories: Great Brands Logos

Top 30 NBA Team Logos

Wolves, bears, deer, and dinosaurs are often the main symbols in sports branding. Behind every logo, there is an exciting story we are going to tell you today. Los Angeles Lakers In the late 40s, the team was named the Minneapolis Lakers because of the thousands of lakes that this area is famous for. Its symbol was a picture of the state against a yellow ball and the signature “MLPS Lakers”. In 1960, after moving to Los Angeles and rebranding, a golden basketball with a purple signature “Los Angeles Lakers” became the corporate image. In this form, the logo still exists up to now with minor changes. Milwaukee Bucks More than 14,000 fans took part in the contest for the best name in 1968. The winning version was “buck” which is associated with speed and agility. The fan who offered this word won the car, and the animal became the...

Categories: Great Brands Logos

The TikTok Logo: The Meaning Behind the Colorful Note

TikTok: History, Features & Differences With Musical.lyTikTok’s Brand Identity: Colors, Fonts & SymbolsStep-by-Step TikTok Logo Drawing More than 800 million users a month, young audience, creative challenges - that’s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. In this article, we’re going to tell you about the brand’s history and identity.  TikTok: History, Features & Differences With Musical.ly   In 2016 ByteDance, a Chinese tech giant first launched Douyin for creating short videos. In a year the service reached 100 million users and was introduced to international markets under a new name — TikTok. Meanwhile in the US, Musical.ly, a similar app released in 2014 was gaining its popularity. Its users could create 15-second lip-sync or dancing videos. In 2017 ByteDance acquired Musical.ly for $1 billion. Both platforms existed alongside one another: Musical.ly in the US and TikTok on other foreign markets. However, in a...

Categories: Great Brands Logos

A Step-by-Step Guide to Starting a Business in Great Britain

How to Start a Business If You’re a ResidentHow to Start a Business If You’re a Non-Resident Lets start with three inspirational facts for those who are going to start their business in the UK: GB is among the top ten countries by the ease of doing business.More than 99% of British businesses are small and medium-sized.Great Britain is the leader among European countries in attracting venture capital and crowdfunding. No idea where to start? We have prepared a step-by-step guide with detailed information on each step - from niche selection to getting a non-resident visa. Choose a Niche In early 2019, there were 5.9 million private businesses in the UK, more than 99% of which were small and medium sized. To choose your niche in this market, consider several issues: how competitive the industry is, how it has evolved over the last few years, and how long the businesses...

Categories: How To

The Best Font Combinations For Your Business

General Combination RulesExamples of Ready-To-Use CombinationsHelpful Services Choosing a proper font combination for a website, booklet, or presentation seems to be a difficult task? The secret of success is to constantly find examples for inspiration and understand the basic principles. In this article, we’ll explain what to rely on when choosing a font pair and give examples of win-win combinations and services that will help you in the process. General Combination Rules There are only two basic principles for the correct combination of fonts - matching and contrast. If they match, the typefaces complement each other by one or more attributes: style, proportions, intension, or any other. This is the easiest way to pick a pair and make no mistake. Contrast is a more complex but also more creative way. Visually the inscriptions seem different but look together well due to one or two common attributes. There are dozens of...

Categories: How To

Five Convincing Reasons to Develop a Merch for Business

What Is a Merch and Who Needs It?Benefits Of Merch for BusinessIssues to Consider When Developing Branded Products Having received an advertising product as a gift, 85 percent of people return to the brand, and 89 percent remember it even after two years. Does your company use this marketing strategy? In this article, we will tell you why any business needs a merch (the release of branded products) and how to properly use this tool to attract customers. What Is a Merch and Who Needs It? Merch is a branded product released by a company for advertising purposes. It can be any kind of corporate goods, for example: clothing and shoes: T-shirts, hoodies, slippers, sneakers;accessories: phone holders or cases, passport covers, wallets, beauty bags, cups, bottles, umbrellas;stationery: pencils, pens, notebooks. Branded goods are a universal tool that will fit a business of any size (from start-ups to large corporations) and...

Categories: How To

New Feature: Creating Envelopes

Now besides creating logos and business card designs, Logaster can help you with creating branded envelopes. All minimum set: logo, business cards and envelopes are available to Logaster users. In the near future we are looking forward to creating branded letterheads.

Categories: Logaster News

All You Need to Know About Food Branding: Ideas, Examples, Tips

What is Food Branding and Why Do You Need It?How to Create Food Branding Is your business related to food or beverages? Whether it’s snack production, catering, coffee shop, or cooking blog, the main goal is to stand out from the competition and win customer loyalty. Food branding will help to achieve these goals. Read our detailed guide on how to develop and apply it. What is Food Branding and Why Do You Need It? What do you think about when meeting Coca-Cola, Raffaello, or Baskin-Robbins mentioned? Your first emotion or association is the result of food branding, the image of the company in the minds of consumers. It is shaped at every touchpoint: while looking at the packaging, communicating with the staff, the smell in the cafe, the feeling of a bottle with a drink in your hand. Successful food branding will give your customers a stable appetite for...

Categories: Logo & branding

Square, Triangle, Circle: How the Logo Shape Affects Customers

CircleTriangleSquare and RectangularVertical and Horizontal LinesCurvesSpiral The researchers have found that the logo shape is enough to influence brand perception. Geometry can tell customers about the company’s values, products, and advantages. Let’s find out how to design your logo properly to attract customers. In this article, we’ll analyze the psychological background of various shapes and tell you how well-known brands use them.   Circle This form is used in about 20% of popular logos and symbolizes kindness, softness, unity, and stability. This is proven by the results of the research conducted by the INSEAD business school. The survey participants were shown ads for sports shoes and a sofa in three variations: with a round logo, an angular one, and without it. People considered the goods with a circle-shaped identity as comfortable, and with an angular one - as durable. The circle is so versatile that it is used as a symbol...

Categories: Logo & branding

The Secret Power of Brand Mascots: Benefits, Tips & Examples

What Are Brand Mascots The Benefits of Using Brand Mascots16 Popular MascotsHow Do You Know Your Brand Needs a Mascot?What You Should Consider When Creating a Mascot The brands that use mascot characters are 50% more likely to get an emotional response from consumers. This is not just about entertainment: talismans can help you be in rapport with your customers, even if your business deals with finance or insurance issues. In the article, we're going to explain why such branding is effective and how to establish it. What Are Brand Mascots  Mascots have long been considered a symbol of luck. At the end of the 19th century, this idea entered the business sphere as well. A brand mascot is any “humanized” character that represents a company in terms of marketing. Objects, people, animals, or fictional creatures may be used as mascots. Talismans have a wide range of applications: logos, souvenirs, icons...

Categories: Logo & branding

Interview with Jacob Cass: How to build your own brand step by step?

How to build your own brand step by step? What if the budget is tight? Why does an entrepreneur need a personal brand? With these questions, we turned to Jacob Cass, the founder of the JUST Creative branding agency. Over the past 15 years, Jacob has worked with many high-profile brands including Nike, Disney, Nintendo, created a popular design blog, and became Yahoo! 's "Best Brand Coach to Follow in 2020". Branding begins with a goal, idea, and message that the business wants to convey to the audience. How to define them? How to find your uniqueness and your voice? What questions should you ask yourself? The fundamental questions of strategic branding come down to answering who you are, what you do, and why it matters. You need to know your brand’s substance, what it stands for, how you’re going to position yourself in the market, what makes you different...

Andrei Kozhanov: When creating a company visual style, you need to “zero out” your opinion and experience

The most frequent questions among beginner entrepreneurs are whether branding is needed when starting a business and how to create it. We asked an experienced brand-consultant Andrei Kozhanov to answer them. He explained how to launch brand building, how to convert meanings into visual images, and what common mistakes one makes when developing branding. Tell our readers about yourself, please. What was your path in the world of branding? I am a brand consultant, CEO, mentor of the Brand Strategy masters programme at the Higher School of Branding (HSB), creative director and founder of the FRONT Total Branding agency, and a member of the Association of Branding Companies of Russia.I develop the partners’ business, create meanings, and convert them into exact images. I have over 20 years of experience in the sphere of visual communications. I received my professional education at the International Institute of Advertising trained as an Art...

9 Tips for Beginner Entrepreneurs from Eva Katz

Eva Katz is the CEO of the Digital Bands Advertising Agency, the founder of Digital Bandito, an educational club for entrepreneurs, and a writer. The tips she shares in her social media networks, her speeches and interviews are actually a distillation of her own practice with no empty talk or outdated information. That is why we asked Eva Katz to give some recommendations for start-up entrepreneurs. You’re welcome to read and apply them! 1. Discover Your Uniqueness  The issue of a USP (unique selling proposition) often sends start-up entrepreneurs into a tailspin. Be ready to spend a lot of time to discover your identity: experiment, expand your horizons, combine various tools for promotion. “When my mentor asked me what made us different I got confused and to be honest I’ve been looking for the answer for years because many people can do advertising. Finally, I realized that we have lots...

Full Brand Identity Package

Use the Logaster logo maker to quickly launch your company. Type in your business name and get a professional branding package in 60 seconds! Try us out — it’s easy!